A new year means a new opportunity - this could be your chance to clean up your site, tie up loose ends, and start over fresh. Although it's not a requirement, many people use the new year as a reason to update their site and make a change. So if you're looking to get your website up to speed for the next year, here are a few things you can do.
Check your competition. The first thing you should do is make a list of your competitors and check their websites. Look at what sort of changes they've made over the year (or since you last checked). See if your competition has added anything, changed, or has remained relatively static. Even if your competitors have not changed their sites much, you should be aware of what's going on in your industry - and what you can do to stay a step ahead.
Review your website. Once you've made note of the things your competitors have done, then you need to take a look at your own website. Ask yourself if there are any features your competition has that would be beneficial for you to add too - if you're lacking anything that could cost you a customer. Make changes as needed by updating information and yearly numbers, getting rid of things that only applied to the year before (such as specials and give-aways), and adding features that you think could benefit your users and make their experience easier. Sometimes this means a change in design; you may also find you need to add or reorder pages for clarity's sake. It is also a good time to give your site a thorough usability test and check to make sure it is compatible with the latest technology (particularly mobile technology, which Forbes.com reports has risen 117.8% over the past year).
Try something new. A new year is the perfect time to roll out a new feature, hold a contest, or send out a newsletter. Now's the time to get started on any new practices you've learned about and would like to try. Whether you want to create a new line of products or sign up for Twitter, you should get started now to make the most of your new strategy over the following year. The least that could happen would be for you to learn something about your market and your business - it's worth a shot.
New Year's is a great time to reinvent your website - and even redesign it. If you want a fresh start with a new design and layout, then you can contact a web designer or a design company, such as Codank Web Design, to help you clean up your site and make it fresh for a new start.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
For more information, visit us at www.codank.com
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