Thursday, February 2, 2012

What to offer on your mobile website

As a business owner, you have to be in tune with the latest developments so you can keep up with the world and promote your business on top. The latest development, as you may already be aware of and have experienced yourself, is for sites to offer a mobile version of their websites. With mobile device use on the rise, even at home, it is important to offer people quick and easy access to your information. So when you're looking for a web developer to complete your site, here are a few tips you should keep in mind to discuss.

Provide the same engaging content. You might have heard people talking about having a "stripped down" site. I have even mentioned it in past articles. However, we have to think about the meaning of "stripped down." It does not mean that you should include almost no information except for a few lines and your contact information. People don't just visit mobile sites to find a phone number or an address; many people regularly browse the Internet using their smart phones or tablet computers. Therefore, it is important to develop content that provides all the necessary information. You can provide an abridged version, but do not sacrifice important information or points. Cut out any introductory speech or fluff if you need to; get straight to the point and your users will thank you.

Include interesting visuals. Just like with your desktop version, you need to include pictures, graphs, and anything else you have on your regular site. You can edit the size of the files yourself or you can have your graphic or web designer do it for you. You can use some of the same pictures as your desktop version, just scaled down and saved in a format that optimizes the size for mobile sites to decrease the loading time. Provide bold, attention-grabbing pictures; the small text on mobile screens is sometimes difficult to read, so graphics are more important than ever to draw the eye to the areas you need your users to look at. If you want to create graphics (such as buttons and banners) or include photographs you don't have on your desktop site, be sure that it doesn't add information the desktop site doesn't have; the only difference should be that they are bolder and designed specifically for mobile use.

The design should be similar to the desktop version. Your design is part of your brand, your corporate identity, and you don't want to jump too far from that. Furthermore, users shouldn't be confused or question what site they've visited; it's important to maintain consistency with colors, logos, and styles. With more people using mobile, you also want to give them a good user experience and make the site seem inviting. You don't need to only display a white background, the logo, and contact information anymore. Mobile design has come a long way, giving you more freedom than ever before. There are many beautiful mobile designs out there – you just have to spend some extra time discussing it with your developer.

Mobile design is becoming increasingly important. Many believe mobile Internet will be the next big thing, overtaking desktop usage over the next couple of years. Don't be left behind the times; contact a web development company, such as Codank Web Design, and get started on your mobile site today.

About CODANK Web Design

CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.

For more information, visit us at www.codank.com

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