Search Engine Optimizations is a complicated industry. One facet of this task is getting your URL out on the Internet and directing people to your website. Not only is this good in that people are more likely to travel to your site but search engines index this and it all adds up to get you higher on the search results page. Because everyone knows this, there is a crazy world out there consisting of forums, companies, directories, and the like all devoted to exchanging links. Let’s explore some of the situations and whether or not this should be important to you.
A common way of exchanging links when you have a small business website is the old fashioned manual communication. For example, Charlotte Web Design company A approaches Charlotte Graphic Design company B and requests that links are exchanged. If both parties are up for it, a link to the other’s website will be placed somewhere where visitors are encouraged to click. Then, the next time a major search engine indexes the websites, it will take note of how many added inbound links there are for each website and it will increase the odds of a high ranking search result. Should the common person do this? The answer is maybe. You should definitely take your time in researching the company that requests your link. Make sure that their content is not primarily spam or completely unprofessional. It makes sense to not send your visitors to a bad website, not to mention the possibility of a fraudulent link exchange (this being where a website waits for your add and does not return the favor). Just remember that most people believe that you are guilty by association.
The other most common way of exchanging links is by using directories or companies that submit to directories for you. Whether this is free or not, it should theoretically increase traffic. The only thing is that you can’t really control where your links are being placed. Also, many of these sites require several back links or links to other websites that you may or may not be able to choose. Many paid websites offer one-way links. The best advice here is, if you are maxed out in your SEO and looking for something new, try this and if it doesn’t work out after six months or so, forget about it. This is known to increase traffic for some and have no effect for others.
Most importantly, do your research. Research the companies that request a link exchange to your website. Research the effects of anything that you might try. Research the companies that you may use to increase the volume of inbound links to your website. CODANK knows SEO and offers custom solutions to help increase traffic to your website. Call for a free quote.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative.
We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few. All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today! For more information, visit us at http://www.codank.com
Showing posts with label Broken Links. Show all posts
Showing posts with label Broken Links. Show all posts
Friday, May 22, 2009
Friday, April 17, 2009
Does Your Site Have These?
Every day more and more visitors are drawn to your website. They are navigating through your pages, possibly viewing the products that are for sale online; they’re looking for contact information, and all sorts of other things. Does your site have all sorts of common mistakes throughout causing frustration to viewers or turning them away from your website or possibly even your company? Here are a few common mistakes too look for in your website.
Hidden contact information: Are brand new visitors to your website faced with a maze to find out how to contact you? An ideal setup will either have a phone number or email at the bottom of every page. If this isn’t doable, then a link to a contact page should be visible from everywhere the visitor may go.
Broken Links: Nothing can be more irritating than trying to travel somewhere that doesn’t exist. A successful website is organized and deletes links that are no longer needed or no longer active. This will keep the visitor where they need to be and much less frustrated.
Dead Ends: Have you ever been sent a link to a page that has no means of returning to the home page or the parent page of that particular section of the site? It is a good rule of thumb to always always always have a clearly visible link to the home page and ideally, a link to the last page the visitor was at. People are constantly surfing through sites and often finding they just need to go back to where they started.
New Windows or Tabs: Today’s browsers are all about tabs but that doesn’t mean that you have to employ them. When all of your links open a new window or a new tab, the visitor can easily get lost or confused and just close all of them or accidentally close the important ones. This is also another important reason to link to the home page because ideally, everyone wants to be able to click somewhere without losing all of their previous searching progress but nobody wants to end up with seven windows open from one company’s website.
Excessive font and color: Changing fonts or changing colors throughout your website may be fun and visually appealing as an art project, this doesn’t get things done. An efficient website uses no more than two or three fonts that aren’t hard to read and has an organized color scheme that is mostly out of the way of the important content.
Your Content: There is much to say about content but to make it concise, you want the user to be able to hear what you need to say in a clear and efficient manner. Keep your text short and to the point but make sure that it is still informative. Avoid using technical jargon that the layperson may not know. You may impress them but they won’t know anything new about your company.
All of these principles lend to a more user friendly website. Getting these down may be a daunting task for most people trying to run a business and maintain a website. If your website does not exhibit these characteristics, Codank is here to help.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative. We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few.
All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today!
For more information, visit us at http://www.codank.com
Hidden contact information: Are brand new visitors to your website faced with a maze to find out how to contact you? An ideal setup will either have a phone number or email at the bottom of every page. If this isn’t doable, then a link to a contact page should be visible from everywhere the visitor may go.
Broken Links: Nothing can be more irritating than trying to travel somewhere that doesn’t exist. A successful website is organized and deletes links that are no longer needed or no longer active. This will keep the visitor where they need to be and much less frustrated.
Dead Ends: Have you ever been sent a link to a page that has no means of returning to the home page or the parent page of that particular section of the site? It is a good rule of thumb to always always always have a clearly visible link to the home page and ideally, a link to the last page the visitor was at. People are constantly surfing through sites and often finding they just need to go back to where they started.
New Windows or Tabs: Today’s browsers are all about tabs but that doesn’t mean that you have to employ them. When all of your links open a new window or a new tab, the visitor can easily get lost or confused and just close all of them or accidentally close the important ones. This is also another important reason to link to the home page because ideally, everyone wants to be able to click somewhere without losing all of their previous searching progress but nobody wants to end up with seven windows open from one company’s website.
Excessive font and color: Changing fonts or changing colors throughout your website may be fun and visually appealing as an art project, this doesn’t get things done. An efficient website uses no more than two or three fonts that aren’t hard to read and has an organized color scheme that is mostly out of the way of the important content.
Your Content: There is much to say about content but to make it concise, you want the user to be able to hear what you need to say in a clear and efficient manner. Keep your text short and to the point but make sure that it is still informative. Avoid using technical jargon that the layperson may not know. You may impress them but they won’t know anything new about your company.
All of these principles lend to a more user friendly website. Getting these down may be a daunting task for most people trying to run a business and maintain a website. If your website does not exhibit these characteristics, Codank is here to help.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative. We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few.
All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today!
For more information, visit us at http://www.codank.com
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