Employing smart web design when it comes to your landing pages can be difficult sometimes. After all, landing pages are there for many reasons. What’s most important about your landing page is that you establish who you are as a company and that you give them a call to action to enter your site. Lets talk about some ways I’ve found that your landing pages can be designed to get the most done.
The first objective of your landing page I mentioned was about establishing who you are as a company. Write a good headline at the top of the page and make sure it is well known whose web page they have landed on. This ensures that the potential customer experiences your name and your brand as soon as they land on that page. This is important as you want them to remember your company name from the first moment they experience your website. Also, depending on the specific use of the landing page, give the reader some peace of mind that when they move on, they’re going to be finding what they’re looking for.
Just as important is the call to action that you present to your visitors. This can be in the form of strategically placed navigation buttons, advertisements for current products or services, or just good copy that calls them to action. In the sales world, many times you only have one chance at pitching to a customer. The same goes for your landing page. You want this page to be designed in a way that your visitors are drawn in, interested, and compelled to move on with the sale or interest in a sale. All of this can be accomplished with words such as “Click Here to Try it Now”, or “Join Thousands of Happy Users” in conjunction with some appropriately large and noticeable buttons for them to click.
In conclusion, we should establish that landing pages are like no other page in your website design. This is not a home page by any means as it has a completely different objective. Remember that your landing page has absolutely no navigational structure and is only a means to point potential customers to your real digital storefront. So try using some smart web design when creating a landing page for your website and hopefully the customers will start pouring in. CODANK of Charlotte, NC can help you develop the pages that bring the right customers to your website. Call today for a free quote.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative.
We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few. All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today! For more information, visit us at http://www.codank.com
Showing posts with label Home Page. Show all posts
Showing posts with label Home Page. Show all posts
Friday, May 29, 2009
Your Home Page Needs To Suck!
I recently came across a very informational article called "Great Homepages Really Suck" written by Cameron Moll. This article really helps to explain what a good homepage should aim to do and how to employ those techniques. The fun title suggests that home pages need "pull" visitors and let them gather useful information rather than "push" them around and feed them information they may or may not be looking for. So I decided to share my thoughts on the subject and apply them to the more recent times considering that this article was written in 2003.
According to the article, statistics show that 75% of Internet readers are searchers and gatherers while the remaining 25% know what they want and are searching specifically for it. While this may not apply across the board, it is a fair measure of how the average person uses the Internet. If your homepage consists of a visually appealing logo, a welcome statement, and a few links, this article suggests that you may be missing out on a large amount of customers. Loading your homepage almost to the point of being considered "busy" is not necessarily a bad thing. Users will be able to gather an array of information and will be able to sort through what they think they might need. A good principle outlined in the article is to design your website with a bottom-up theme. Whether it is you who are doing the web design work or you have decided to use a professional agency like CODANK, having a good idea of where you want your customers to be is always good. From there, you can highlight the important parts of your website on your homepage and thus, attract visitors to these parts and allow them the option of going there directly from your home page.
Content is the other major idea of this article. Good copywriting is a must for your homepage due to the fact that it is almost always a visitor's first impression and you want to have their attention from the start. Boring them with all sorts of facts or features about your products may not be the best idea. Invest in a solid company like CODANK to boost your content while making it keyword rich. Also, including a good visual is always a great idea. An example of your work or two are very welcome on a good homepage.
Examine your homepage closely and decide if it uses the kind of web design that your average visitor will find interesting, efficient, and easy to use. If not, then a makeover should be on your to do list. Remember, you want your homepage to suck! CODANK can develop a solution for every web need you have. From optimization to revamping a home page, CODANK has the tools and experience to get the job done.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative.
We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few. All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today! For more information, visit us at http://www.codank.com
According to the article, statistics show that 75% of Internet readers are searchers and gatherers while the remaining 25% know what they want and are searching specifically for it. While this may not apply across the board, it is a fair measure of how the average person uses the Internet. If your homepage consists of a visually appealing logo, a welcome statement, and a few links, this article suggests that you may be missing out on a large amount of customers. Loading your homepage almost to the point of being considered "busy" is not necessarily a bad thing. Users will be able to gather an array of information and will be able to sort through what they think they might need. A good principle outlined in the article is to design your website with a bottom-up theme. Whether it is you who are doing the web design work or you have decided to use a professional agency like CODANK, having a good idea of where you want your customers to be is always good. From there, you can highlight the important parts of your website on your homepage and thus, attract visitors to these parts and allow them the option of going there directly from your home page.
Content is the other major idea of this article. Good copywriting is a must for your homepage due to the fact that it is almost always a visitor's first impression and you want to have their attention from the start. Boring them with all sorts of facts or features about your products may not be the best idea. Invest in a solid company like CODANK to boost your content while making it keyword rich. Also, including a good visual is always a great idea. An example of your work or two are very welcome on a good homepage.
Examine your homepage closely and decide if it uses the kind of web design that your average visitor will find interesting, efficient, and easy to use. If not, then a makeover should be on your to do list. Remember, you want your homepage to suck! CODANK can develop a solution for every web need you have. From optimization to revamping a home page, CODANK has the tools and experience to get the job done.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative.
We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few. All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today! For more information, visit us at http://www.codank.com
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