Showing posts with label social media marketing. Show all posts
Showing posts with label social media marketing. Show all posts

Monday, August 6, 2012

Socialize your Website: Why it’s important for your company to reach out with social media.


Let’s Socialize: Social media has made the internet an extension of our social lives; it’s become a place of sharing thoughts, ideas, and interests. Getting on facebook means connecting with friends through pictures, posts, and articles. Getting on Twitter means opening up the line of communication between you and people all over the world. The online experience has become a portfolio of favorites; you can share favorite recipes, articles, quotes, ideas, and much more with all your friends while sitting at your computer. Getting online means exchanging ideas and entering into a conversation about the things you like and the stuff you’re interested in. 

That’s why it’s vital to incorporate social media into your company’s website design. Having pages on facebook, Twitter, Google Plus, and others puts your company’s website into the social world of the internet. Without the help of social networking, it’s like you’re sitting on the bench at a high school dance; you’re watching and can see what’s going on, but you’re not hanging with the crowd. In order for your company’s website to get the best exposure, you have to get up off the bench and dance your way into the online conversation. If you immerse yourself into the social lives of potential customers and clients, you are guaranteed to have more success.

Brand Recognition: Social media websites get lots of traffic, so if you make a facebook page for your company and your company’s website, then you’re guaranteed to get some views. People will see your pages and start to recognize your brand. Check your stats daily to see how many likes your pages get and how many people are frequenting your facebook page. If your numbers are low, include social media share buttons on your company’s website. This will encourage people who visit your site to share your page with their friends on facebook or tweet about your company.

Social Media is About Sharing: Having a facebook page isn’t just for posting information. As stated before, facebook is a way to share and exchange ideas and enter into a conversation about the things we like and take interest in. Use videos and pictures on your facebook page to attract more visitors. Think of your facebook page as a giant advertisement. Include pictures, articles, videos, and quotes. Make it eye-catching and stimulating. Also, take advantage of other people’s ideas. You can re-post an article from someone else’s page or use a video from someone else’s website (as long as you give them credit). Social media is about sharing, so share other’s ideas on your pages if it is relevant to your company.

When it comes to promoting your company’s business model, social media can integrate you into the intimate part of people’s online conversation. If you can wedge your way into their social activities on the internet via facebook and Twitter, your company can become part of their interests. When considering website design and social media networking, consider contacting CODANK Web Design. We can provide more tips and tools when it comes to your company’s website presence. We also create one of a kind websites for our clients and assist with social media marketing. Contact us today for a free quote.

Wednesday, June 9, 2010

Charlotte Web Design: Promotional Tools

As a new or established business, the amount of ways to promote your services or products is endless. Both online and offline marketing is popular, along with other creative methods used to create a buzz. What works for one company may not work for another company. It’s all about finding out what helps your business and molding it for your overall success.

Here are a few promotional tools to help a business and its products and services:

Social Media Marketing: gaining popularity within the last few years as a great way to advertise for free and to draw in traffic. The term “social media” often centers around Twitter, Facebook, and YouTube, as well as Digg and Del.icio.us.

Advantages: Free, easy to sign up and participate, has the capability of connecting you with a large amount of consumers.

Article Marketing: only requires your time and creativeness. Article Marketing is defined as writing articles in which you post and distribute online for the sole purpose of attracting attention to your website or product/service you’re promoting.

Advantages: Free, allows creativity, leads to “viral marketing”.

Search Engine Marketing: consist of two techniques: Search Engine Optimization (SEO) and Pay-Per-Click (PPC). The ultimate goal of both techniques is to receive high rankings in search engines, such as Google and Bing/MSN, for particular keywords and phrases.

Pay-Per-Click (PPC) can be a challenging and costly tactic for businesses that choose to invest in ads.

Advantages: popular keywords and phrases can draw in a great amount of traffic quickly; ability to target groups of consumers.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com