So you have decided to create your own website and have already hired the perfect web designer. Great! But, before all of the glitz and glam of having a site can occur, you as the company or individual must take certain steps.
Your website process begins as soon as you decide on a hosting option. This decision is made through what is called a web hosting service. A web hosting service is a type of Internet hosting service that permits organizations and individuals to provide their own site available via the World Wide Web.
It is the responsibility of the web host to provide you with a space on a server that they may lease or own. They should also provide Internet connectivity for servers they do not have possession of.
A company or individual can also use your very own hosting service through your ISP (Internet Service Provider). For more details, it is important to contact your service provider and learn more about setting web pages up.
Since there are different types of “hosts”, hosting options can range from free to slightly expensive.
Types of Web Hosting Services
· Shared Web Hosting Service
· Reseller Web Hosting
· Grid Hosting
· Home Server
· Managed Hosting Service
Evaluating the requirements of an application is very critical when choosing what kind of host to use. Aspects such as Linux, MySQL, and PHP should also be looked over in the beginning.
If you or your company is not familiar with the technical portion of web design and hosting, obtaining a Web Content Management System would be wise.
About CODANK Web Design
CODANK is a top rated Web Design firm and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
Friday, July 10, 2009
Thursday, July 9, 2009
Strategize with Proper Brand Management
What do Nike and Coca-Cola both have in common? Well, if you have not been living under a rock, you should know that both have become two of the most famous brands in the world. The simplicity of their names and their effects has paved the way for the development of a lot of today’s brands. But, how do these two brands create such an impact on our society? The answer falls into the category of Brand Management.
Using marketing techniques towards a specific product, product line, or brand by seeking to increase the product’s perceived value to the customer is defined as Brand Management. It not only means managing the brand, it also means managing the company in a total way for creating, making and keeping the brand promise. A brand promise is associated with the level of quality that people expect. This expectation is often perceived from information that a company delivers.
The person responsible for making a company’s asset (product or brand) more valuable is called a Brand Manager. The Brand Manager’s initial step is developing an overall business goal for the organization and its brand. The goal should include the brand’s purpose and what it stands for. A successful brand manager aims to build a successful strategy that maintains a strong image with their customers.
A Successful Brand should be:
· Recognizable
· Easy to translate into all languages – making it marketable for the entire world.
· Easy to pronounce
· Protected or trademarked
· Beneficial (suggest product benefits)
Without Brand Management you run the risk of weakening a brand and eventually destroying your company’s reputation. Make sure to develop a plan that aims to build brand value and not just generate profit.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
Using marketing techniques towards a specific product, product line, or brand by seeking to increase the product’s perceived value to the customer is defined as Brand Management. It not only means managing the brand, it also means managing the company in a total way for creating, making and keeping the brand promise. A brand promise is associated with the level of quality that people expect. This expectation is often perceived from information that a company delivers.
The person responsible for making a company’s asset (product or brand) more valuable is called a Brand Manager. The Brand Manager’s initial step is developing an overall business goal for the organization and its brand. The goal should include the brand’s purpose and what it stands for. A successful brand manager aims to build a successful strategy that maintains a strong image with their customers.
A Successful Brand should be:
· Recognizable
· Easy to translate into all languages – making it marketable for the entire world.
· Easy to pronounce
· Protected or trademarked
· Beneficial (suggest product benefits)
Without Brand Management you run the risk of weakening a brand and eventually destroying your company’s reputation. Make sure to develop a plan that aims to build brand value and not just generate profit.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
Wednesday, July 8, 2009
Web Streaming
Thinking outside of the box and using a different approach to online content is what makes marketing so unique these days. More and more companies are using live streaming to reach their most loyal customers. This method can be a powerful tool when promoting new products, presenting valuable information, and sometimes entertaining.
Web streaming is defined as the ability to deliver live video signals in real-time to web viewers.
Streaming video is commonly used for broadcasting news over the internet. CNN recently used live streaming for the Michael Jackson memorial service. Viewers were able to watch a minute-by-minute, live coverage of the ceremony due to the ability of real time video.
With the sudden appearance of moveable web-cameras, one of the most growing purposes for streaming videos is for video conferencing. This type of web streaming allows individuals to hear the voices and actually see the people they are interacting with. Video conferencing is frequently used by businesses to conduct conferences, meetings and training sessions over the internet.
If companies are serious about investing in web streaming then they should conduct critical research in order to explore the many possibilities that are involved. A few web streaming providers include: Adobe, Internap Network Services, and Microsoft Silverlight Streaming.
Steps to Live Streaming
· Select Recording Options
· Choose a Recording Wizard
· Choose a File
· Decide On Your Target Audience
· Select an Audio & Video Format
· Choose an Output File
· Encode your Video
· Publish Your Video to the Web
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
Web streaming is defined as the ability to deliver live video signals in real-time to web viewers.
Streaming video is commonly used for broadcasting news over the internet. CNN recently used live streaming for the Michael Jackson memorial service. Viewers were able to watch a minute-by-minute, live coverage of the ceremony due to the ability of real time video.
With the sudden appearance of moveable web-cameras, one of the most growing purposes for streaming videos is for video conferencing. This type of web streaming allows individuals to hear the voices and actually see the people they are interacting with. Video conferencing is frequently used by businesses to conduct conferences, meetings and training sessions over the internet.
If companies are serious about investing in web streaming then they should conduct critical research in order to explore the many possibilities that are involved. A few web streaming providers include: Adobe, Internap Network Services, and Microsoft Silverlight Streaming.
Steps to Live Streaming
· Select Recording Options
· Choose a Recording Wizard
· Choose a File
· Decide On Your Target Audience
· Select an Audio & Video Format
· Choose an Output File
· Encode your Video
· Publish Your Video to the Web
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
Tuesday, July 7, 2009
An Easy Way to Gain Visibility: Online Photo Sharing
With the advancement of technology, the opportunities of marketing yourself or your business have become endless. Gaining that much needed exposure is a simple click away! Today, online image hosting companies are lending a helping hand to marketers in the form of photo sharing.
Photo sharing grants you the opportunity to provide viewers with a representation of how you want to be perceived. An image, logo, or live photographs are all examples of content used for online photo sharing. Providing an illustration creates an everlasting effect that may be beneficial for you in the long run. Placing appropriate content is very important because one harmful image could be your downfall. For example, figure skater Nicole Bobek’s mugshot photos were viciously placed online. As a result, a negative perception of the star has been generated.
Sharing your photos online increases the amount of visibility you receive. Your business is able to reach an unlimited amount of individuals who surf the internet every single day.
Online networking sites, such as Facebook and Twitter, allow you the opportunity to post, edit, and share pictures. Users take advantage of this free tool every single minute and day of the week. The world's leader in online news and information delivery, CNN, uses Facebook to exhibit their photographic efforts. By using Facebook they are reaching a younger generation, but at the same time gaining more exposure. Some of their Facebook photo albums include: Election Night, Debates, Inauguration, and Behind the Scenes: On the Set.
Businesses and individuals should take advantage of the free online photo sharing sites. These sites include: Photobucket, Flickr, Picasa Web Albums (Google), and Facebook.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
For more information, visit us at www.codank.com.
Photo sharing grants you the opportunity to provide viewers with a representation of how you want to be perceived. An image, logo, or live photographs are all examples of content used for online photo sharing. Providing an illustration creates an everlasting effect that may be beneficial for you in the long run. Placing appropriate content is very important because one harmful image could be your downfall. For example, figure skater Nicole Bobek’s mugshot photos were viciously placed online. As a result, a negative perception of the star has been generated.
Sharing your photos online increases the amount of visibility you receive. Your business is able to reach an unlimited amount of individuals who surf the internet every single day.
Online networking sites, such as Facebook and Twitter, allow you the opportunity to post, edit, and share pictures. Users take advantage of this free tool every single minute and day of the week. The world's leader in online news and information delivery, CNN, uses Facebook to exhibit their photographic efforts. By using Facebook they are reaching a younger generation, but at the same time gaining more exposure. Some of their Facebook photo albums include: Election Night, Debates, Inauguration, and Behind the Scenes: On the Set.
Businesses and individuals should take advantage of the free online photo sharing sites. These sites include: Photobucket, Flickr, Picasa Web Albums (Google), and Facebook.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
For more information, visit us at www.codank.com.
Monday, July 6, 2009
Success Content Features
Can you guess what places websites at the top ranking spots? Well, if you haven’t studied Google’s top five pages recently then you wouldn’t have assumed good writing as the top key factor. They don’t hold the top positions because of their collection of photos or because of their organization skills, but consistently how much better written they are from the rest.
Normally, Google’s top five pages attain majority of the traffic delivered due to the highest searched keywords. These keywords lead the most viewers because they are placed within the content of each site. For example, if one of the most searched-on keywords is Charlotte Web Design, placing those keywords on your homepage will draw majority of Google’s unique viewers.
Many web designers tend to forget or often may not even understand the importance of having great written content. They get caught up in adding audio, pictures, and other types of web content before proper grammar and wording is in place.
Top Content Success Features
• Spelling & Grammar – Errors are common on most sites. You can eliminate these errors by using Microsoft Word’s spell check.
• Updates – Written content should be updated on a regular basis. Keeping content fresh will draw more and more viewers. Updates can be made monthly, weekly, or even daily.
• Lists – Bullets and numeric format is commonly used for text.
• Paragraphs – Long groups of text may turn visitors away. Keep paragraphs to a minimum of 1-4 sentences.
• Content Relevance –Text should include frequent words that are associated with top searched keywords.
Any written content should be reviewed by a professional writer or by someone who is good with words. You will avoid errors and the chances of running away your guests by doing so.
Also, we recommend that you frequently update your site in order to keep it new and innovative. Content Management is very helpful when it comes to updating and placing written matter on websites.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
For more information, visit us at www.codank.com.
Normally, Google’s top five pages attain majority of the traffic delivered due to the highest searched keywords. These keywords lead the most viewers because they are placed within the content of each site. For example, if one of the most searched-on keywords is Charlotte Web Design, placing those keywords on your homepage will draw majority of Google’s unique viewers.
Many web designers tend to forget or often may not even understand the importance of having great written content. They get caught up in adding audio, pictures, and other types of web content before proper grammar and wording is in place.
Top Content Success Features
• Spelling & Grammar – Errors are common on most sites. You can eliminate these errors by using Microsoft Word’s spell check.
• Updates – Written content should be updated on a regular basis. Keeping content fresh will draw more and more viewers. Updates can be made monthly, weekly, or even daily.
• Lists – Bullets and numeric format is commonly used for text.
• Paragraphs – Long groups of text may turn visitors away. Keep paragraphs to a minimum of 1-4 sentences.
• Content Relevance –Text should include frequent words that are associated with top searched keywords.
Any written content should be reviewed by a professional writer or by someone who is good with words. You will avoid errors and the chances of running away your guests by doing so.
Also, we recommend that you frequently update your site in order to keep it new and innovative. Content Management is very helpful when it comes to updating and placing written matter on websites.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
For more information, visit us at www.codank.com.
Friday, July 3, 2009
How Much is Too Much: Internet Protection
Today’s internet usage has reached an all-time high. People from all walks of life, no matter young or old, are beginning to enjoy the fact of exploring the millions of sites available. From Facebook to Twitter, we all seem to enjoy it! But, browsing sites such as these aren’t as harmless as you may think.
With the increase in sudden internet users, companies and businesses are beginning to offer more and more online services. The option of paying bills, signing up for monthly email announcements, and seeking dating opportunities requires more than a simple yes or no. Your phone number, address, or date-of-birth is often needed and if you aren’t cautious you may be giving away too much.
The question on everyone’s minds – how much is too much? Where do you draw the line at providing more than what is really needed of your private information? More importantly, who is responsible for making sure that your personal data does not fall into the wrong hands?
Unluckily, private information and documents such as Michael Jackson’s autopsy photos seem to automatically become public. Once posted, it is available for any and everyone to see. Many believe that it should be a web design company’s duty to protect every internet user. What those people fail to realize, it is also a user’s responsibility to read the fine print! If you ever read, ‘We pledge never to sell, distribute, or disclose the information you provide to us to any third party’, than you know your information is safe.
CODANK Web Design of Charlotte’s top two tips for protecting your personal information –
1- Beware of sites that offer some type of reward/prize in exchange for contact information or other personal details.
2- Turn on cookie notices in web browser
About CODANK Web Design
CODANK is a top rated Web Design firm and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
For more information, visit us at www.codank.com.
With the increase in sudden internet users, companies and businesses are beginning to offer more and more online services. The option of paying bills, signing up for monthly email announcements, and seeking dating opportunities requires more than a simple yes or no. Your phone number, address, or date-of-birth is often needed and if you aren’t cautious you may be giving away too much.
The question on everyone’s minds – how much is too much? Where do you draw the line at providing more than what is really needed of your private information? More importantly, who is responsible for making sure that your personal data does not fall into the wrong hands?
Unluckily, private information and documents such as Michael Jackson’s autopsy photos seem to automatically become public. Once posted, it is available for any and everyone to see. Many believe that it should be a web design company’s duty to protect every internet user. What those people fail to realize, it is also a user’s responsibility to read the fine print! If you ever read, ‘We pledge never to sell, distribute, or disclose the information you provide to us to any third party’, than you know your information is safe.
CODANK Web Design of Charlotte’s top two tips for protecting your personal information –
1- Beware of sites that offer some type of reward/prize in exchange for contact information or other personal details.
2- Turn on cookie notices in web browser
About CODANK Web Design
CODANK is a top rated Web Design firm and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
For more information, visit us at www.codank.com.
Banking at Your Fingertips
If you haven’t heard, traveling all the way to the bank to make transactions is a thing of the past. No more writing checks and mailing them to the power company or calling your local branch to check on your account. With the advancement of technology, online banking has granted us the ability to save that much needed time into a few simple clicks.
Online banking is more manageable because it gives you the opportunity to check your bank account at a time and a place that convenient to you.As long as you have Internet access, you are able to handle your finances through online banking services. Banks, such as Wachovia and BB&T, all have websites available for their customers to manage their capital. The sites are equipped with financial applications (software created specifically for currency).
Online banking isn’t trying to scam you out of your money; financial transactions are both safe and secure. Navigating around the sites and even putting your complete trust into them may take time, but the time invested will pay off in the long run.
Key Facts about Online Banking
• Online transactions may be made 24 hours a day even on holidays, such as the Fourth of July, when bank branches are closed.
• Transactions are executed and verified faster than ATM processing speeds.
• Latest financial dealings, the ability to transfer money to other bank accounts, and applying for loans are all just a few online features.
• Time efficient; less time is needed to log on to banking services
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
For more information, visit us at www.codank.com.
Online banking is more manageable because it gives you the opportunity to check your bank account at a time and a place that convenient to you.As long as you have Internet access, you are able to handle your finances through online banking services. Banks, such as Wachovia and BB&T, all have websites available for their customers to manage their capital. The sites are equipped with financial applications (software created specifically for currency).
Online banking isn’t trying to scam you out of your money; financial transactions are both safe and secure. Navigating around the sites and even putting your complete trust into them may take time, but the time invested will pay off in the long run.
Key Facts about Online Banking
• Online transactions may be made 24 hours a day even on holidays, such as the Fourth of July, when bank branches are closed.
• Transactions are executed and verified faster than ATM processing speeds.
• Latest financial dealings, the ability to transfer money to other bank accounts, and applying for loans are all just a few online features.
• Time efficient; less time is needed to log on to banking services
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
For more information, visit us at www.codank.com.
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