Is Your Online Content Well-Written?

Do you know what helps a web site gain top ranking spots? A site is not going to hold the top position due to its outstanding collection of photos or eye-catching design. The answer is very simple – well written content (good writing). Your site can achieve this by consistently having much better written content than the rest of the bunch.

Google’s top five pages receive majority of the traffic delivered due to the main searched keywords. Online users are able to find these sites because they have placed these keywords within the content of their sites. For example, if one of the most searched keywords is Web Design, placing this phrase on your homepage will attract majority of Google’s unique viewers.

A lot of web designers and site owners do not understand the importance of proper grammar and wording. Many believe that adding pictures, audio, and other types of web content is more valuable.

Top Content Success Features

• Content Relevance –Text should include frequent words that are associated with top searched keywords.
• Lists – Bullets and numeric format is commonly used for text.
• Paragraphs – Long groups of text may turn visitors away. Keep paragraphs to a minimum of 1-4 sentences.
• Spelling & Grammar – Errors are common on most sites. You can eliminate these errors by using Microsoft Word’s spell check.
• Updates – Written content should be updated on a regular basis. Keeping content fresh will draw more and more viewers. Updates can be made monthly, weekly, or even daily.

Recommendation: have your content reviewed by a professional writer or by someone who is good with words. Doing this will help eliminate any errors and the chance of running away your guests!

Also, we suggest that you update your web site on a regular in order to keep it new and innovative. Content Management Systems are very helpful when it comes to updating and placing written matter on websites.

About CODANK Web Design

CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.

For more information, visit us at www.codank.com

Why Use Electronic Mail?

Printing advertisements, writing and sending a stamped letter is old school marketing. With the incredible amount of Internet users, businesses are beginning to find new and innovative ways to use electronic mailing to their advantage. It’s FREE, prompt and more resourceful than other forms of communication.

Our community has become a lot more environment-friendly over the past two years. Families and businesses are looking for ways to not only save energy but to save money as well. As a result, electronic mail (also known as e-mail) has become very popular. It’s paperless and is absolutely free for anyone with Internet access.

A business should consider sending clients and potential customers advertisements through e-mail because:

• Messages can be sent to several individuals at one time. This way you don’t have to send out each message one by one.
• Key features, such as an address book, allow you to create groups with similar clients. This will help you target the individuals who are most likely to respond to each particular message.
• It is more reliable and confidential than other types of communication.
• E-mail messages can be personalized. Color, banners, and photos can all be used to add life to your content. Sending a broad message often causes individuals to ignore your initial efforts.
• Staying in touch with customers on a regular will potentially build a long term relationship. Once a message is sent, you are able to see the results of your efforts instantly. Discern who responds and who opts-out of your messages.

The most popular electronic mail providers include AOL Mail, Yahoo Mail, and G-Mail (Google). These servers provide unlimited storage of messages, key feature abilities, and endless communication between individuals with Internet access.

About CODANK Web Design

CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.

For more information, visit us at www.codank.com

Blogging 101

It is very fortunate for the businesses that are beginning to understand the importance of blogging. The overall idea of blogging makes a lot of sense when you look at it from a marketing and advertising point-of-view. Submitting articles or blogs helps link a company’s web site, encourage potential clients to seek more information regarding them, and gives a business the chance to reach people around the world.

By definition, a blog is a type of web site that includes recurring entries of commentary, descriptions of events, or other material such as graphics and video. Most blogs display entries in reverse-chronological order (with the most recent being the first). Often used as a verb, the word “blog” also means to maintain or add content to an actual blog.

A lot of companies prefer to use blogs because it allows them to meet their customers more directly. Unlike flyers or electronic messages, a blog is more interactive and can be visited more frequently.

Search engine optimization professionals recommend that a company post a new blog each day or weekly. Customers and clients like to see updates; it makes them believe that you are serious about your business.

Below is a list of CODANK Charlotte Web Design recommended blog sites:

• Articlesland.com
• Articlesbase.com
• Hubpages.com
• Blogspot.com
• Digg.com
• Technorati.com
• Onlinemarketingconnect.com
• Getyourcontent.com
• Articleblast.com
• Merchantcircle.com
• Populate.net
• Articlepress.com
• Goarticles.com
• Articledashboard.com

About CODANK Web Design

CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.

For more information, visit us at www.codank.com

Where Do Online Users Search?

The World Wide Web has granted users the opportunity to find basically any and every type of web site that is online. Accurately, there are thousands of search engines, such as Google, Yahoo, and MSN/Bing, which provide the ability to search the Web.

The greater part of online searched are carried out at a small number of search web sites. A great question to ask is, how do the most popular sites rank? The answer depends on how you measure popularity. The term can be measured based the following criteria:

• Total amount of searches conducted
• Total amount of time visitors spend searching at the site
• Total number of site guests
• Audience reach (percentage of site visitors)

All of the above measurements tend to provide slightly different rankings. Below is a list of the Internet’s most popular search sites. The results are based on one month of searches during August of 2007. The study was conducted by Nielson/NetRatings. Roughly 8 billion searches in the U.S. were recorded. The results include:

• Google.com – 53.6%
• Yahoo.com – 19.9%
• MSN.com – 12.9%
• AOL.com – 5.6%
• Ask.com – 1.7%
• My Web Search – 0.9%
• BellSouth Search – 0.5%
• Comcast Search – 0.4%
• My Way – 0.4%
• SBC Yellow Pages Search – 0.4%

Be advised that this is a list of search sites, not search systems. In some cases, the sites own their own systems. Google supplies its own search results, however AOL does not. My Web Search is a metasearch engine receiving results from Google, Yahoo, and Ask.com.

About CODANK Web Design

CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.

For more information, visit us at www.codank.com

Have You Registered Your Business Yet?

It is a small business or entrepreneurs main goal in business it to reach their target audience. Not only is it important to have the top search engines to list their websites, it is also valuable for a business to appear in local search results as well.

It is common for a business to be listed within local search results even if the actual business does not submit their own company information. This happens when major search engines collect data from a variety of sources. As a result, a business description may appear in the local listings.

Search engines such as Google, Bing/MSN, and Yahoo give businesses the option of submitting information regarding their company directly to them. Doing so is a great way to increase the possibility of being found during a local search and expanding the amount of information that is viewed.

Submitting specific information to Google, Bing/MSN, Yahoo, and other search engines is very important. Each engine requires different data, but most of them ask for the same basic information. Below is a list of the typical elements submitted to a local search engine:

• Description of company
• Street address
• Phone and fax numbers
• Year of establishment
• Link to your company website
• Operating hours
• Brands which are sold by you
• Payment methods accepted by your company
• Languages spoken by company

Visit the different search engines listed below to learn more about their local listings.

• Yahoo Local Listings – www.listings.local.yahoo.com
• Google Local Search – www.google.com/local
• MSN Local Search – https://llc.local.live.com/BusinessSearch.aspx
• Ask Local – http://city.ask.com/

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Common SEO Mistakes

If you are not familiar with search engine optimization, properly optimizing your web site may become somewhat of a hassle. Many companies and entrepreneurs fail to understand the importance of thoroughly planning in hopes of drawing in traffic. Inexperienced individuals easily make decisions which tend to damage their search engine optimization plan.

According to Wikipedia.org, search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid search results.

Similar to other methods and procedures, SEO is governed by rules and regulations. These rules are typically administered by search engines which include: Google, Yahoo, AOL, MSN/Bing, etc.

Below are common mistakes made during search engine optimization by many companies and websites.

• Wrong Keywords – be sure to select keywords and phrases which have relevance to your web site.
• Use of Crawler Unfriendly Methods – search engines deal better with HTML text rather than Flash files
• Images instead of Headings – search engines need to read actual content; refrain from posting nothing but images
• Backlink Spamming – quality backlinks are much better than just having numerous backlinks
• JavaScript Menus – crawlers cannot read JavaScript menus; try using a sitemap instead.
• Ignoring URLs – place keywords in an URL; helps with SEO
• Poor Site Promotion – marketing goes beyond just launching a site; try inbound links
• Ignoring Title Tags – a title tag is important because it shows in the search results as your page title
• Thin Content Pages – little to no content is present on the page
• Poor Content Management System – a CMS should be crawler-friendly in order to be beneficial

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Potential Linking Partners

Similar to other analysis that your company uses to grow as an online business, evaluating potential linking partners is no different. Before deciding to backlink with another web site, you must determine if the link is of good quality (along with other important qualities).

A link partnership is defined as a mutual link between two web sites. The link is typically done to ensure mutual traffic. Search engine optimization professionals recommend that the two web sites which are linking to one another should contain related content.

A top factor that should not be overlooked is the age of the domain in which a company would like to acquire a link from. Google prefers older domains over ones that have recently been registered. Acquiring a link to a web site that was registered in 1994 has a greater effect on a company’s organic rankings than a link from a domain that was registered this past month.

A second factor is PageRank. Linking to web sites with low PageRanks should be avoided at all cost. A PageRank value can be any number from 0 to 10 based on a calculation of the quantity and quality of backlinks. The higher the number and quality of backlinks, the higher the PageRank can be.

Search engines suggest attaining as many links as possible from educational and governmental establishments. These web sites are less likely to link to low quality pages than a typical .com or .net domain.

Try to focus on obtaining links from pages that already rank well for the keywords and phrases in which your web site is targeting. Some of their authority can be passed on to your own web site.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

New Domain 101

Moving your company’s web site to a new domain can be stressful – similar to moving into a new home. But sometimes, it is much needed to help your business. Often, circumstances beyond your control force a domain move. You may have renamed your business or have recently merged with another company. What ever the case may be, you need to be prepared before the change takes place.

According to Wikipedia.org, a domain name is defined as a common network name under which a collection of network devices are organized (e.g. example.com). Changing from one domain to a whole new domain is an intensive process. No company wants to hinder their organic search rankings, but there is a chance that it will be affected. It will take time for new domain pages to soar up Google’s rankings to approximately the same results you formerly dominated.

If you have decided to move your domain, what should you do? Riona MacNamara of Google recommends the following:

•First, test the process. Move the contents of only one directory or subdomain. Be sure to use a permanent 301 redirect page to send those pages on the old web site to the new site. This informs all the search engines that your site has permanently moved.
•Confirm that all new pages appear in organic search results. Once you have done this, proceed to moving the rest of the site. Recommendation: do not use a blanket redirect because it’s a bad user experience.
•If you have decided to change your domain because of site rebranding or redesign, make the process smooth for users. You can do this by first moving the site then launching the redesign.
•Make sure both external and internal links to pages on your site work properly. Once content is in place on the new server, it is best to use some sort of link-checking software to spot any broken links.

About CODANK Charlotte Web Design

Codank is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Website Content Do's and Don'ts

When preparing written content for you business’s web site, be sure to use the following guidelines (provided by The Truth About Search Engine Optimization by Rebecca Lieb) to help you create well-organized copy that is intended for both your audience as well as search engines (Google, Yahoo, MSN/Bing, etc.):

Use proper keywords and phrases – Prior to writing any content, make sure you have thoroughly researched the keywords and phrases that are appropriate for your web site and viewers. The words should match what your target audience is typing in search query boxes when they are searching for information, products, or services.

Place keywords and phrases high on the page – Not all search engine crawlers spider their way to the bottom of a page, so use your keywords and phrases towards the beginning of a web page.

Be descriptive – Try not to refer to yourself as “our team”. Instead, say CODANK Charlotte Web Design. Use the term wherever possible.

Use phrases instead of single keywords – Not all searchers type single-word queries, so you should use phrases whenever appropriate. “Minority Business Loans” is more relevant to a searcher than “loans.”

Don’t use text as a graphic – Search engines can not read images. They only read text. When placing graphics on a page, be sure to use proper naming and tagging of the file.

Provide a physical location – Viewers and search engines need more information than “our office.” Try to incorporate a complete physical address, postal code, and phone number with area code.

Check your spelling – Do not rely on your viewers to correct your mistakes. Take the time to go through all of your pages in order to detect any errors. You do not want the “did you mean..?” message to appear at the top of search results pages!

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Global Search Engine Optimization

The World Wide Web is not stuck within international borders. Definitions and descriptions between languages, countries, and sometimes search engines you have never heard of, can jeopardize the most dependable search engine optimization plan.

There are a number of reasons to consider a global SEO strategy. A company may have decided to do business across the world and language borders, in which case global SEO should become a part of your overall marketing game plan from the beginning.

For example, in certain countries, there may be a legal requirement to have two different language versions of the same website. It does not work to simply translate your existing web site and think that it’ll magically work for you. There is a lot more to global SEO.

Domain Name

One of the main concerns of global SEO is establishing a top-level domain name. Multinational companies, such as Microsoft and Apple, tend to use subfolders that section out from their top-level domain. Each brand includes a generalized version of the U.S. based .com web site. Other companies, including Google, choose to utilize country domain extensions, for example, .de or .uk. You can choose to use a combination of the two.

Language

Be sure to pay attention to not only actual content translation but also to relevant cultural context. You may have to re-optimize images, video, and other digital material to your international website – as well as meta data, names, and other on-page elements.

All global search engine optimization requires its own requirements. This concept almost always involves hiring local expertise. Invest your money and time in doing it the correct way.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Don't Make These Common SEO Mistakes

Properly targeting your key audience and hoping to draw them in to your web site is one of the main purposes of search engine optimization (also known as SEO). The biggest challenges in search engine optimization centers around businesses not understanding the importance of this concept. SEO can be demanding at times if you are not familiar with its practices.

According to Wikipedia.org, search engine optimization (SEO) is defined as the process of improving the volume or quality of traffic to a web site or web page from search engines, such as Google and Yahoo. This can be done via natural or unpaid search results.

It is highly recommended to hire a professional search engine optimization professional if your company is not aware of the proper practices. Doing so will save you a lot of time and patience. The cost of an experienced SEO specialist varies, and it all depends on how successful you are aiming to become.

Below is a list of the top common mistakes made by companies during their search engine optimization. The items include:

•Wrong Keywords – Choose keywords and phrases that are related to your web site.
•Images instead of Headings – Search engines need to read actual content; try to avoid posting nothing but photos and images.
•Backlink Spamming – Quality backlinks are much better than just having numerous backlinks. Before backlinking to a web site, check to see how high or low their PageRank is.
•Ignoring Title Tags – A title tag is important because it shows in the search results as your page title. Add proper title tags when creating your web pages.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Online Directories

Similar to links, not all directories that you find on the World Wide Web are beneficial to a web site. An online business often spends much of their time submitting their information to several directories but tend to only be listed by a small amount.

Common criteria when judging an online directory

•Does it contain a significant amount of listings?
•Does the site contain a lot of spam or unrelated links and content?
•Is an editorial policy outlining how to be included available?
•How long has it been around?

A valid place to begin your submission process is the Open Directory Project (www.dmoz.org). This online directory is known as “the largest, most comprehensive human-edited directory of the Web”. Open Directory Project’s data powers the main directory services for many of the web’s major search engines, such as AOL, Google, Netscape Search, and Alexa.

Good and sometimes bad – the Open Directory Project (DMOZ) is the only major online directory that is offered to the public for no cost at all. The directory is maintained by a large group of volunteer editors, so search crawlers are not used. Inclusion on DMOZ ranges from a few days to even years.

Yes, DMOZ is free but many commercial sites find themselves paying to get listed. A $299 non-refundable fee makes certain that a web site will be reviewed for inclusion, but it does not guarantee that the site will be included in the directory. If it is included on DMOZ, the web site is given the option to edit, re-categorize, and remove their listing at any time.

Other common online directories you might want to consider include:

•Starting Point
•ExactSeek
•Best of the Web

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

PageRank Algorithm

Your website’s PageRank value is one of the many important aspects of how Google determines which pages to show on their result pages. A low PageRank normally implies that you may have a few problems, while a high rank means that your page contains the necessary key factors. But, PageRank is only a small portion of what Google uses to rank your actual web page.

Search engines, such as Google, use an equation in order to formulate a PageRank. This formula is called the PageRank algorithm. The PageRank algorithm Google uses to rank a web page can be very confusing, and there is no need to even try to figure it out!

Below are a few key points that explain more about how the PageRank algorithm works:

•Once a page has been indexed by Google, it automatically has a “basic” PageRank. It is very small but it is there.
•A web page can only receive a PageRank if it has been indexed by Google. Also, links from other pages that have not been indexed are of no value.
•Linking to another page increase the PageRank of the receiving page.
•You can increase a site’s overall rank by increasing the number of pages in the site.
•The page that receives inbound links gets the greatest PageRank gain.
•By including lots of links, you can guarantee that your PageRank will be well distributed on your web site.
•A page with a high PageRank can forward that to another page only if it doesn’t split the vote by linking to other pages.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Checking on Your Website Listings

You may have recently submitted you new web site to the top search engines, such as Google, Yahoo, and Bing/MSN. It is now time to keep an eye on its progress within each search engine. Generally, you will want to know when it is listed and exactly who is linking to it.

There is a slight chance that your web site will not get listed on one or more search engines. This can be due to:

•A simple oversight
•URL was mistyped
•The search engine found some broken links or other related errors
•Engines have not crawled your web site yet

There are different ways to check on the status of your web site submission at various search engines. Because Yahoo and Google are the two most popular search engines, you will want to keep tabs on them first. But, don’t forget about Bing/MSN because it is quickly growing in popularity as well.

The easiest way to search for your page is to visit each search engine and enter the URL of your main page and other web pages that you wish to check on. For example, to see if Google search engine has listed any web pages for www.codank.com, you would enter the same exact URL into the search box. Also, be sure to check on your competitors in order to see if they are listed.

Being indexed does take some time. It is best to allow 4 to 6 weeks for your web site to appear in search engines before trying to resubmit.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Content Targeted Campaigns

When using the AdWords platform, there are several networks in which a web site owner can use to target a campaign. One specific network is called the content network. Content targeting is pretty much the same as contextual advertising and is a great way to reach a larger target audience with ads.

AdWords is found on Google. When you decide to use the content network, Google scans its network of partner sites and then verifies which are best suited for web sites ads. This is done by examining the content that is found on the web pages within the content network. These particular pages are typically sites about an advertised product, news stories related to a sites keywords, and blogs about similar products.

Benefits of Contextual Advertising

•Diversified advertising channels
•Extended target reach
•Not limited to just Google search results
•Not limited to only displaying text ads
•Ability to choose from image, animated, and video advertisements

When deciding to create a content-targeted campaign, you can either use one of your existing pay-per-click campaigns or simply create a new one specifically targeted to the content network. It is recommended to place proper keywords in specific ad groups and that the ad copy is directly connected to those keywords.

Also, make sure to set different keyword bids for the content network. Be cautious of your budget when paying for any of your advertisements. Campaigns on the content network can easily run the risk of spending a lot of money very quickly.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Buying and Selling Links

It is very easy to monetize your web site without having to worry about any pay-per-click campaigns, sale percentages, or conversion rates. Nowadays, you can simply sell text links. Programs such as Text-Link-Ads (www.text-links-ads.com) and Text Link Brokers (www.textlinkbrokers.com) are available to web site owners who want to sell text links on their site.

SEO professionals and search engines are at odds when it comes down to buying and selling text links. Many believe that it is commonly used to attempt to manipulate or control the search results at Google.com and other search engines. Google has recently begun to filter the purchased links from PageRank.

Text Link Brokers allows you to buy and sell links without leaving any leaving behind any clues of identity once it has been paid for. Along with Text-Link-Ads, the two carefully reviews each potential link buyer and seller previous to acceptance into their networks.

Disadvantages of Buying and Selling Links

•Can be penalized for linking to a “bad neighborhood”
•Web sites are able to report other sites if they have sold or bought a link
•Not able to buy or sell if PageRank is below 4
•Search engines may filter an obviously paid link
•Links do not also help with search engine optimization

Signing up for Text-Link-Ads and Text Link Brokers is free and easy. You need a valid email address and password in order to be accepted for an account. Be sure to consider the factors that listed above before signing up for any of these sites.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Page Ranking Tips

Achieving high page ranking can be easy for some web sites and harder for other sites. Search engines, such as Google and Yahoo, look for two aspects to your web site: relevance and context. It is best to pay close attention to the specific keywords and phrases that you choose to use because it can affect the ranking of your web site.

Below are several tips and recommendations for web sites that are looking to increase their page ranking. Play close attention to these tips when looking to improve your listings.

Ways to Increase Your PageRank by CODANK Charlotte Web Design

•Create a blog and begin posting quality content
•Keep all of your content fresh, appealing, and up-to-date. Doing so will attract more visitors that will eventually come back more frequently.
•Use descriptive title tags, page titles, meta keywords, and meta descriptions for all web pages include on your site.
•Place important keywords in your meta tags, header, opening paragraph, and footer
•Link your web site with other sites with high page rankings. Low ranked pages can cause your page to drop in rankings as well.
•Register your web site with local directories and search engines, such as Google, Yahoo, and Bing/MSN.
•Use keywords that are visitor-friendly. Conduct thorough research and do not simply rely on your own judgment for keywords and phrases.
•Delete or update idle web pages
•Take advantage of social networking sites that allow you to post vital information – website URL, contact information, etc.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Guidelines for Successful Indexing

Successfully indexing your web site to different search engines is very important because it is the only way that your potential visitors will be able to find you. Actually submitting your web site is simple, but having the search engine index you requires effort.

As a designer or webmaster, there are a few guidelines that will assist in successful indexing. CODANK Charlotte Web Design recommends following the guidelines below. They might help search engines, such as Google, Yahoo, Bing and other web crawlers, effectively index and rank your web site.

Recommendations and Guidelines for Indexing a Website

Fix any broken links. If you do not fix them accordingly, search engines might now be able to index your site effectively, therefore preventing visitors from reaching all of your web pages.
Use HTML codes that are well organized. Be sure to include proper tags that are closed and links open the correct web page.
Keep all URLs short and simple. Shorter URLs make it easier for search engines to crawl and also for visitors to remember. Tip: do not change URLs often.
Include keywords and phrases in your content that visitors might choose to search with.
Include at least one type of link on each web page.
Provide a sitemap that includes all of your web pages.
Only cover one topic on each page. All pages should be a reasonable size. Any size less than 150 KB is recommended.
Make each page no more than three clicks away from the home page.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Personalized Search vs. Universal Search

Search results used to simply consist of a list of web pages. Nowadays, search engines normally provided searchers with a variety of results. Luckily, searchers have the option of filtering out the content that they do not want listed, and they have the choice of even setting the primary language used.

Personalized Search
In 2005, Google launched Personalized Search. This feature allows visitors to use their search history to receive better results. For example, if you always search for the definition of keywords and often click on results from m-w.com, Google might rank m-w.com higher on the results page the next time you look for the definition of words.

Personalized search can be done when signed in or signed out of Google. When you are signed out, Google customizes your search information that is linked to your browser, using a cookie.
When signed in, you do have the option to turn off web history and remove it from your Google account.

Universal Search
Google also provides searchers with a more flexible search option. Universal search occurs when a search engine combines listings from its images, local, video, book, and news search engines from crawling web pages.

For example, if you search for singer Michael Jackson, a universal search will list his music videos, a variety of pictures, and possibly news reports on his life and death. This universal search option allows you to view every type of search result at the same time. It is reported that a larger number of searchers prefer universal search.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Choose Correct Filenames

There are a lot of important factors to worry about when optimizing a web site. Besides page titles, organized content, and submitting a site’s URL to search engines, you must also choose correct file names. Google and Yahoo (search engines) spiders use file names to index pages that have been submitted.

All pages that are included in a web site exist in different filenames. Files are normally written in certain formats. Depending on the style that works best for a web site, all of the formats will get the job done. These filename formats are listed below:

HTML
ASP
PHP
Other web programming languages

Search engine optimization professionals highly suggest that when you create pages, give the file a name that is relevant to a certain topic or keyword. Previous to writing a page of content, make sure that the file names are related.
If you are writing an HTML web page about Charlotte web design, and you are trying to rank highly for the search term “Charlotte Web Design”, think about naming the HTML file charlottewebdesign.html or charlotte-web-design.html.

Creating file names that have relevance to the page’s content is also very important for organizational reasons. Both search engines and web site visitors tend to associate the name of a page with the content in which it contains. The style of title naming is much more effective than a more conventional naming style, such as page1.html or page2.html.

Additional Tip: Keep URL lengths as short as possible. It is easier for visitors to remember URLs that aren’t too long.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com