Thursday, November 11, 2010

Why Use Electronic Mail?

Printing advertisements, writing and sending a stamped letter is old school marketing. With the incredible amount of Internet users, businesses are beginning to find new and innovative ways to use electronic mailing to their advantage. It’s FREE, prompt and more resourceful than other forms of communication.

Our community has become a lot more environment-friendly over the past two years. Families and businesses are looking for ways to not only save energy but to save money as well. As a result, electronic mail (also known as e-mail) has become very popular. It’s paperless and is absolutely free for anyone with Internet access.

A business should consider sending clients and potential customers advertisements through e-mail because:

• Messages can be sent to several individuals at one time. This way you don’t have to send out each message one by one.
• Key features, such as an address book, allow you to create groups with similar clients. This will help you target the individuals who are most likely to respond to each particular message.
• It is more reliable and confidential than other types of communication.
• E-mail messages can be personalized. Color, banners, and photos can all be used to add life to your content. Sending a broad message often causes individuals to ignore your initial efforts.
• Staying in touch with customers on a regular will potentially build a long term relationship. Once a message is sent, you are able to see the results of your efforts instantly. Discern who responds and who opts-out of your messages.

The most popular electronic mail providers include AOL Mail, Yahoo Mail, and G-Mail (Google). These servers provide unlimited storage of messages, key feature abilities, and endless communication between individuals with Internet access.

About CODANK Web Design

CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.

For more information, visit us at www.codank.com

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