Do you know what helps a web site gain top ranking spots? A site is not going to hold the top position due to its outstanding collection of photos or eye-catching design. The answer is very simple – well written content (good writing). Your site can achieve this by consistently having much better written content than the rest of the bunch.
Google’s top five pages receive majority of the traffic delivered due to the main searched keywords. Online users are able to find these sites because they have placed these keywords within the content of their sites. For example, if one of the most searched keywords is Web Design, placing this phrase on your homepage will attract majority of Google’s unique viewers.
A lot of web designers and site owners do not understand the importance of proper grammar and wording. Many believe that adding pictures, audio, and other types of web content is more valuable.
Top Content Success Features
• Content Relevance –Text should include frequent words that are associated with top searched keywords.
• Lists – Bullets and numeric format is commonly used for text.
• Paragraphs – Long groups of text may turn visitors away. Keep paragraphs to a minimum of 1-4 sentences.
• Spelling & Grammar – Errors are common on most sites. You can eliminate these errors by using Microsoft Word’s spell check.
• Updates – Written content should be updated on a regular basis. Keeping content fresh will draw more and more viewers. Updates can be made monthly, weekly, or even daily.
Recommendation: have your content reviewed by a professional writer or by someone who is good with words. Doing this will help eliminate any errors and the chance of running away your guests!
Also, we suggest that you update your web site on a regular in order to keep it new and innovative. Content Management Systems are very helpful when it comes to updating and placing written matter on websites.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
For more information, visit us at www.codank.com
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