Moving your company’s web site to a new domain can be stressful – similar to moving into a new home. But sometimes, it is much needed to help your business. Often, circumstances beyond your control force a domain move. You may have renamed your business or have recently merged with another company. What ever the case may be, you need to be prepared before the change takes place.
According to Wikipedia.org, a domain name is defined as a common network name under which a collection of network devices are organized (e.g. example.com). Changing from one domain to a whole new domain is an intensive process. No company wants to hinder their organic search rankings, but there is a chance that it will be affected. It will take time for new domain pages to soar up Google’s rankings to approximately the same results you formerly dominated.
If you have decided to move your domain, what should you do? Riona MacNamara of Google recommends the following:
•First, test the process. Move the contents of only one directory or subdomain. Be sure to use a permanent 301 redirect page to send those pages on the old web site to the new site. This informs all the search engines that your site has permanently moved.
•Confirm that all new pages appear in organic search results. Once you have done this, proceed to moving the rest of the site. Recommendation: do not use a blanket redirect because it’s a bad user experience.
•If you have decided to change your domain because of site rebranding or redesign, make the process smooth for users. You can do this by first moving the site then launching the redesign.
•Make sure both external and internal links to pages on your site work properly. Once content is in place on the new server, it is best to use some sort of link-checking software to spot any broken links.
About CODANK Charlotte Web Design
Codank is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
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