Wednesday, June 2, 2010

SEO PR

The term SEO PR is slowly but surely gaining popularity in the search engine optimization world. Combining the power of online public relations and resulting media coverage is an outstanding strategy for gaining visibility and backlinks on the Internet.

News and media sites are by far the most reliable sites that are surfing the web. These are the types of web sites that businesses should be looking to for incoming links to their own sites. Mentions in news and media sites carry a lot of credibility.

Press releases that have been well-optimized with keywords and phrases that have been posted on the following web sites are also searchable by news sites:

•Business Wire
•PR Newswire
•MarketWire

The news sites include MSN Newsbot, Yahoo News, Google News, and Yahoo Finance, as well as many other web sites which collect news, as well as Topiz.net, Lycos News, and Excite News.

The two top online news gateways are Yahoo News and Google News. These two sites reach traffic levels that are equal to and sometimes more than that of CNN.com and washingtonpost.com.

All of the different features help with instant online visibility, links back to a web site, and keyword associations. Be advised that each press release has to include news of value to be picked up by editorial sites.

Tips on How to Optimize a Press Release

•Place keywords high on the page
•Be creative when writing a headline and summary
•Do not add too many keywords
•Write for readers not search engines

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

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