Global Search Engine Optimization

The World Wide Web is not stuck within international borders. Definitions and descriptions between languages, countries, and sometimes search engines you have never heard of, can jeopardize the most dependable search engine optimization plan.

There are a number of reasons to consider a global SEO strategy. A company may have decided to do business across the world and language borders, in which case global SEO should become a part of your overall marketing game plan from the beginning.

For example, in certain countries, there may be a legal requirement to have two different language versions of the same website. It does not work to simply translate your existing web site and think that it’ll magically work for you. There is a lot more to global SEO.

Domain Name

One of the main concerns of global SEO is establishing a top-level domain name. Multinational companies, such as Microsoft and Apple, tend to use subfolders that section out from their top-level domain. Each brand includes a generalized version of the U.S. based .com web site. Other companies, including Google, choose to utilize country domain extensions, for example, .de or .uk. You can choose to use a combination of the two.

Language

Be sure to pay attention to not only actual content translation but also to relevant cultural context. You may have to re-optimize images, video, and other digital material to your international website – as well as meta data, names, and other on-page elements.

All global search engine optimization requires its own requirements. This concept almost always involves hiring local expertise. Invest your money and time in doing it the correct way.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com