Hiring a search engine optimization professional is a great start to actually executing your SEO plan. You now have someone to head up all necessary duties for your web site. Getting started immediately will help you in the long run.
As a company, you should expect a certain amount of work and effort needed to complete the job. Ask yourself, what are the search engine optimization duties? What should be done day-to-day, week-to-week, and month-to-month?
Below is a guideline provided by The Truth About Search Engine Optimization by Rebecca Lieb. It discusses what a business should expect from their search engine optimization specialist.
Review web site content and structure
A complete site review should be the first task. A SEO professional should be able to conduct a review of the entire web site and its structure, as well as a hierarchical listing of each page on the site.
A review of the site’s hosting, page redirects, URL structure, and use of JavaScript is also necessary.
Page layout and HTML analysis
At this step, the SEO takes a look at the web site from a search engine spider’s standpoint. HTML code is checked for accuracy and grammar errors. By this step, recommendations should be made regarding page text elements and source code (filenames, page titles, descriptions, meta tags, URL).
Keyword research and analysis
Third step should consist of conducting a thorough keyword analysis so that you will know which keywords drive the most traffic, and which words are the most competitive.
After these steps have been concluded, the SEO should also perform a ranking report, content and link analysis. Each process should be ongoing.
About CODANK Charlotte Web Design
Codank is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
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