Friday, June 25, 2010

Page Titles Help with Search Engine Optimization

Are you aware of how important page titles have become in the world of search engine optimization? These titles are so vital that they are the first aspects of a web site that search engine crawlers investigate. Web sites rankings are measured off of titles that are placed on the pages. For that reason, web designers and copywriters should invest enough time into creating effective page titles.

Below are a few key issues to consider when choosing your page titles:

•Do not repeat phrases and keywords in your title tags. Repetition may come across as SEO spam when a search engine crawler is examining a site, so avoid repeating certain words if possible. Never duplicate keywords in order to obtain a crawler’s attention. Doing so could result in your site being excluded from search engine listing.
•Try not to use your company name in the page title. A better alternative is to use a descriptive keyword or phrase. Using keywords will help to explain exactly what is on the page. It also helps guarantee that your search engine rankings are precise.
•It is best to consider using special characters in the beginning and end of your title to increase notice ability. Characters such as, parentheses (( )), arrows (<< >>), and asterisks (****) often help to catch a viewer’s attention to your title page.
•Make an effort to keep titles to 50 characters or less, including spaces. Certain search engines will only index up to 50 characters while others might index up to 150. Yet, sustaining shorter page titles will keep you in search engine results.

If you are not comfortable enough creating your own page titles, it is in your best interest to consult with a search engine optimization professional. All titles should be short, descriptive, and tagged into a web page coding. By utilizing proper title tags, you are giving your web site a good chance of ranking high in search engine results.

About CODANK Charlotte Web Design

Codank is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

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