The goal of every business owner is to be successful in their own country. Once they have achieved this, consideration of expanding to other countries often comes into mind. Majority of web sites on the Internet are in English, but there are billions of surfers around the globe that speak a different language. Before any online business can expand globally, the need to create a multi-language web site is very important.
When an online company decides to design a multilingual web site, it usually means that they will also have to double their search engine optimization strategy. Optimizing a foreign language web site is very similar to optimizing an English site; you just do it in a different lingo!
Not translating content correctly can not only hurt you as a business but it can also affect your search engine rankings. Be sure to hire someone who is fluent in the language you are focusing on just to be safe.
Below are some guidelines by CODANK Charlotte Web Design that an online business should consider when optimizing their multi-language web site:
Properly translate keywords and phrases – It is not always easy to translate some words, so you’ll probably need to choose new ones.
Apply the same Search Engine Optimization Rules – Even though the language has changed does not mean search engines or crawlers are any different.
Translate current web content – If you are not fluent in the language that you choose hire someone who is proficient. Do not rely on your own judgment.
Provide language options – Give your viewers options to choose from on your web site. Be sure to make language options clear so your foreign visitors will not miss it.
Include proper link – Links both to and from your English site to your foreign language site should be included.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
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