Similar to other analysis that your company uses to grow as an online business, evaluating potential linking partners is no different. Before deciding to backlink with another web site, you must determine if the link is of good quality (along with other important qualities).
A link partnership is defined as a mutual link between two web sites. The link is typically done to ensure mutual traffic. Search engine optimization professionals recommend that the two web sites which are linking to one another should contain related content.
A top factor that should not be overlooked is the age of the domain in which a company would like to acquire a link from. Google prefers older domains over ones that have recently been registered. Acquiring a link to a web site that was registered in 1994 has a greater effect on a company’s organic rankings than a link from a domain that was registered this past month.
A second factor is PageRank. Linking to web sites with low PageRanks should be avoided at all cost. A PageRank value can be any number from 0 to 10 based on a calculation of the quantity and quality of backlinks. The higher the number and quality of backlinks, the higher the PageRank can be.
Search engines suggest attaining as many links as possible from educational and governmental establishments. These web sites are less likely to link to low quality pages than a typical .com or .net domain.
Try to focus on obtaining links from pages that already rank well for the keywords and phrases in which your web site is targeting. Some of their authority can be passed on to your own web site.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Showing posts with label pagerank. Show all posts
Showing posts with label pagerank. Show all posts
Thursday, July 8, 2010
Friday, June 4, 2010
Media Files 101
It is very common to come across a web site that contains beautiful image and eye catching graphics. These types of sites tend to be created more for the end user or viewer. Web designers and search engine optimization professionals should be aware that search engines can’t read anything but plain old text.
A web page can provide viewers with tons of pictures and audio files to download, but as far as search engines are concerned, they really don’t add any value to the overall web site. An essential part of any search engine optimization plan is to work to make these types of files count with respect to search visibility.
Below are a few ways to make a web pages image, audio, videos, and other media help with successfully optimizing a web site. Each tip can assist in increasing PageRank as well as search engine listings.
Make Files Accessible
Be sure that all files or directories in which your media files are stored on your server are open and easy to get to by search engine crawlers. None of the files should be blocked by a robots.txt file.
Suggestion: Do not place a “click to enlarge image” link inside a JavaScript link. Search engines cannot retrieve the larger file.
Name All Media Files
Each file should have a clear, descriptive name or title. Do not use the default name, such as img28474.jpg. Each name should be as expressive as possible and should match what the file represents.
Suggestion: If you have an image of an water bottle, call it a “Purified Dasani Water Bottle” or “16.9 fl oz of Purified Water”, not just simply “water bottle.” Search engines can mistake the water bottle for something totally different from what you are referring to.
Add Meta Data
Once you have added names to each file, it is now time to include more descriptive text to the “alt” attribute in the file’s tag. Meta data should be short and straight to the point, similar to creating a file name.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
A web page can provide viewers with tons of pictures and audio files to download, but as far as search engines are concerned, they really don’t add any value to the overall web site. An essential part of any search engine optimization plan is to work to make these types of files count with respect to search visibility.
Below are a few ways to make a web pages image, audio, videos, and other media help with successfully optimizing a web site. Each tip can assist in increasing PageRank as well as search engine listings.
Make Files Accessible
Be sure that all files or directories in which your media files are stored on your server are open and easy to get to by search engine crawlers. None of the files should be blocked by a robots.txt file.
Suggestion: Do not place a “click to enlarge image” link inside a JavaScript link. Search engines cannot retrieve the larger file.
Name All Media Files
Each file should have a clear, descriptive name or title. Do not use the default name, such as img28474.jpg. Each name should be as expressive as possible and should match what the file represents.
Suggestion: If you have an image of an water bottle, call it a “Purified Dasani Water Bottle” or “16.9 fl oz of Purified Water”, not just simply “water bottle.” Search engines can mistake the water bottle for something totally different from what you are referring to.
Add Meta Data
Once you have added names to each file, it is now time to include more descriptive text to the “alt” attribute in the file’s tag. Meta data should be short and straight to the point, similar to creating a file name.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Friday, May 28, 2010
PageRank Algorithm
Your website’s PageRank value is one of the many important aspects of how Google determines which pages to show on their result pages. A low PageRank normally implies that you may have a few problems, while a high rank means that your page contains the necessary key factors. But, PageRank is only a small portion of what Google uses to rank your actual web page.
Search engines, such as Google, use an equation in order to formulate a PageRank. This formula is called the PageRank algorithm. The PageRank algorithm Google uses to rank a web page can be very confusing, and there is no need to even try to figure it out!
Below are a few key points that explain more about how the PageRank algorithm works:
•Once a page has been indexed by Google, it automatically has a “basic” PageRank. It is very small but it is there.
•A web page can only receive a PageRank if it has been indexed by Google. Also, links from other pages that have not been indexed are of no value.
•Linking to another page increase the PageRank of the receiving page.
•You can increase a site’s overall rank by increasing the number of pages in the site.
•The page that receives inbound links gets the greatest PageRank gain.
•By including lots of links, you can guarantee that your PageRank will be well distributed on your web site.
•A page with a high PageRank can forward that to another page only if it doesn’t split the vote by linking to other pages.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Search engines, such as Google, use an equation in order to formulate a PageRank. This formula is called the PageRank algorithm. The PageRank algorithm Google uses to rank a web page can be very confusing, and there is no need to even try to figure it out!
Below are a few key points that explain more about how the PageRank algorithm works:
•Once a page has been indexed by Google, it automatically has a “basic” PageRank. It is very small but it is there.
•A web page can only receive a PageRank if it has been indexed by Google. Also, links from other pages that have not been indexed are of no value.
•Linking to another page increase the PageRank of the receiving page.
•You can increase a site’s overall rank by increasing the number of pages in the site.
•The page that receives inbound links gets the greatest PageRank gain.
•By including lots of links, you can guarantee that your PageRank will be well distributed on your web site.
•A page with a high PageRank can forward that to another page only if it doesn’t split the vote by linking to other pages.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Friday, May 21, 2010
Charlotte Web Design Link Tips
It is no secret that links play a valuable part in assisting the boost of a web sites ranking in search engines, such as Google, Bing, and Yahoo. Whether incoming, external/outgoing or internal, all links help you in some type of way. Read over the list below to understand links.
•A link strategy that places a web site as an authority in a web community or neighborhood can be a powerful way to catch the attention of the search engines.
•Links from web pages with a low PageRank can harm your own web site. Be cautious of these sites or you will be punished as well.
•Typically all incoming links to a web site hold some kind of significance.
•Links that your web site content has more in common work best for your ranking.
•The best kinds of links are the ones that include appropriate keywords. These words tell search engines what the referenced web site is about.
•Links from sites related to yours are often more valuable than links from unrelated sites. (Because the relevancy software is almost certainly imprecise, this isn’t always the case.)
•Try to monitor your links for proficient linking.
•When your content changes, be sure to modify links on your web site.
•It is recommended to create a link strategy and a link structure to better increase traffic flow to your web site.
•Hire a professional search engine optimization company if you are unsure about links.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
•A link strategy that places a web site as an authority in a web community or neighborhood can be a powerful way to catch the attention of the search engines.
•Links from web pages with a low PageRank can harm your own web site. Be cautious of these sites or you will be punished as well.
•Typically all incoming links to a web site hold some kind of significance.
•Links that your web site content has more in common work best for your ranking.
•The best kinds of links are the ones that include appropriate keywords. These words tell search engines what the referenced web site is about.
•Links from sites related to yours are often more valuable than links from unrelated sites. (Because the relevancy software is almost certainly imprecise, this isn’t always the case.)
•Try to monitor your links for proficient linking.
•When your content changes, be sure to modify links on your web site.
•It is recommended to create a link strategy and a link structure to better increase traffic flow to your web site.
•Hire a professional search engine optimization company if you are unsure about links.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Tuesday, April 6, 2010
Installing the Google Toolbar
Going through your search engine optimization plan for your web site can be challenging at times. A great tool to install to help you out is Google’s toolbar. This particular toolbar is an add-on for both the Microsoft Internet Explorer and Mozilla Firefox web browsers.
Google Toolbar Features
Send To
Web History
Translate
SpellCheck
PageRank Display
AutoLink
Pop-Up Blocker (IE only)
Word find (IE only)
Browse by name (IE only)
Send with Gmail (Firefox only)
Bookmarks
New Tab Page
Quick Search Box (IE only)
Highlight Search Terms
Much more…
Google’s toolbar includes several features that have been proven useful during the search engine optimization stage. These features include PageRank (a tool to highlight a specific keyword on a page), and AutoFill (eliminate the time that it takes to type the same information over and over again).
The PageRank feature is a numerical value ranging from 1-10 that acts an indicator of the importance Google has assigned to the individual web page. It is available for any web site that you visit. If you are searching for linking partners, higher PageRank web sites are more attractive targets to invest in.
The Google Toolbar offers standard and custom installation options. The standard installation does not offer some of the same useful features as the custom installation includes. To read more about the different Google Toolbar features that are offered or to install this free tool, visit http://toolbar.google.com.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Google Toolbar Features
Send To
Web History
Translate
SpellCheck
PageRank Display
AutoLink
Pop-Up Blocker (IE only)
Word find (IE only)
Browse by name (IE only)
Send with Gmail (Firefox only)
Bookmarks
New Tab Page
Quick Search Box (IE only)
Highlight Search Terms
Much more…
Google’s toolbar includes several features that have been proven useful during the search engine optimization stage. These features include PageRank (a tool to highlight a specific keyword on a page), and AutoFill (eliminate the time that it takes to type the same information over and over again).
The PageRank feature is a numerical value ranging from 1-10 that acts an indicator of the importance Google has assigned to the individual web page. It is available for any web site that you visit. If you are searching for linking partners, higher PageRank web sites are more attractive targets to invest in.
The Google Toolbar offers standard and custom installation options. The standard installation does not offer some of the same useful features as the custom installation includes. To read more about the different Google Toolbar features that are offered or to install this free tool, visit http://toolbar.google.com.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Thursday, January 7, 2010
Charlotte Web Design - Keeping a Landscape Log
Before adding your website to different indexes and directories, it is recommended that you conduct a thorough research of each one. Exploring these indexes and directories will help you gather enough information in order to make a final decision. It is a great idea to keep track of what you discover.
Throughout your online research, you may come across certain directories related to your area of business, newsgroups, mailing list discussions, and sites created by competitors – all in which may better help you promote your website.
Conducting research and keeping track is properly defined as Internet landscaping – you are creating a Landscape Log. In effect, you’re mapping the Internet landscape. You need to collect information that can be very useful after your research. You may find some directories or indexes that you hope to register with or discover some email newsletters you want to work with when you have time.
A landscape log does not have to be complicated. You can create one either in Microsoft Word or Excel. If you prefer to be very organized, you can use an ACT or Access database.
According to Search Engine Optimization for Dummies: 3rd Edition, the following information should be collected during a thorough research:
Site name
URL
Company name
PageRank
Alexa traffic rank
Contact name
Contact e-mail address
Notes: write a quick description of your impressions of the site and the help it may provide you.
Actions: keep track of your contacts with the site (to ask for a link, for example).
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Throughout your online research, you may come across certain directories related to your area of business, newsgroups, mailing list discussions, and sites created by competitors – all in which may better help you promote your website.
Conducting research and keeping track is properly defined as Internet landscaping – you are creating a Landscape Log. In effect, you’re mapping the Internet landscape. You need to collect information that can be very useful after your research. You may find some directories or indexes that you hope to register with or discover some email newsletters you want to work with when you have time.
A landscape log does not have to be complicated. You can create one either in Microsoft Word or Excel. If you prefer to be very organized, you can use an ACT or Access database.
According to Search Engine Optimization for Dummies: 3rd Edition, the following information should be collected during a thorough research:
Site name
URL
Company name
PageRank
Alexa traffic rank
Contact name
Contact e-mail address
Notes: write a quick description of your impressions of the site and the help it may provide you.
Actions: keep track of your contacts with the site (to ask for a link, for example).
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Wednesday, September 16, 2009
Page Relevance
Page relevance is harder to measure than other elements. The concept of page relevance is that a link from a page related in some way to your page is more valuable than a link from an entirely unrelated page. A link to your rodent-racing site from a website that is also related to rodent racing is more valuable than, say, a link from your Aunt Stacey’s personal web page.
The main setback with PageRank is that it’s independent of keywords. The value is a number of derived from links pointing at a page with no relation whatsoever to a specific keyword. A page which has a high PageRank does not necessarily mean it’s the type of page you are looking for when searching for a specific keyword.
Search engines add something else to the mix: relevance or context. The major search engines are making an effort to do this sort of analysis by matching keywords. As a result, engines are trying to create a context-sensitive PageRank or topic-sensitive PageRank. A topic-sensitive PageRank is dependent on a particular topic. Instead of counting any and all links, only links from relevant websites are included.
Ways to increase a PageRank
• Start a blog!
• Make sure you keep your content fresh and interesting.
Content is the best advertisement because if visitors love your content, then they will come back and spread the word as well.
• Use descriptive title tags.
Focus should be placed on simple, well-described page titles.
• Put your keywords in your meta tags, header, opening paragraph, and footer
• Make sure you're not inadvertently telling the search engine spiders not to index your files, via robots.txt, metas or htaccess files
• Make it easy to recommend your site.
There are tons of scripts freely available if you do not want to write them yourself.
About CODANK Charlotte Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.
For more information, visit us at www.codank.com
The main setback with PageRank is that it’s independent of keywords. The value is a number of derived from links pointing at a page with no relation whatsoever to a specific keyword. A page which has a high PageRank does not necessarily mean it’s the type of page you are looking for when searching for a specific keyword.
Search engines add something else to the mix: relevance or context. The major search engines are making an effort to do this sort of analysis by matching keywords. As a result, engines are trying to create a context-sensitive PageRank or topic-sensitive PageRank. A topic-sensitive PageRank is dependent on a particular topic. Instead of counting any and all links, only links from relevant websites are included.
Ways to increase a PageRank
• Start a blog!
• Make sure you keep your content fresh and interesting.
Content is the best advertisement because if visitors love your content, then they will come back and spread the word as well.
• Use descriptive title tags.
Focus should be placed on simple, well-described page titles.
• Put your keywords in your meta tags, header, opening paragraph, and footer
• Make sure you're not inadvertently telling the search engine spiders not to index your files, via robots.txt, metas or htaccess files
• Make it easy to recommend your site.
There are tons of scripts freely available if you do not want to write them yourself.
About CODANK Charlotte Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.
For more information, visit us at www.codank.com
Subscribe to:
Posts (Atom)
