Getting your ads dropped when working with a PPC network can be a very frustrating thing. Many companies and individuals are unaware of the reasons that cause their advertisements to be declined. But, the main reason is that they don’t match the network’s standard. Or, as often happens, because one of the company’s editors thinks the ad doesn’t match the network’s standards, or even because your website isn’t acceptable.
Sites such as Google, Yahoo, and MSN have very strict guidelines regarding what sort of web page or website your ads can link to. The following is a list of the things that can kill your ad campaign on one of the top PPC networks:
You used a trademarked phrase in your ad, but there is no written content related to that product on your site.
Your site includes multilevel marketing.
You do not own the page in which you are linking to.
The ad promises information that isn’t on your website.
Your site does not function in Internet Explorer.
A password is required for your website.
Your specific ad contains objectionable, abusive, or threatening language.
The ad does not give details about the product you’re selling nor does it explain that it can only be shipped to a very limited area.
Your websites content does not match the ad.
Your auction site bids on terms related to products not currently on sale at the site.
The landing page specified in your ad doesn’t contain content related to that product on your website.
Your ad includes contact information, such as phone numbers and e-mail addresses.
Your site spawns a pop-up window when the visitor arrives.
Be sure to check your ads carefully after they have been accepted. Editors may alter certain content without your permission, sometimes turning your original information into something significantly different.
About CODANK Charlotte Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.
For more information, visit us at www.codank.com
Showing posts with label link. Show all posts
Showing posts with label link. Show all posts
Thursday, September 24, 2009
Wednesday, September 16, 2009
Page Relevance
Page relevance is harder to measure than other elements. The concept of page relevance is that a link from a page related in some way to your page is more valuable than a link from an entirely unrelated page. A link to your rodent-racing site from a website that is also related to rodent racing is more valuable than, say, a link from your Aunt Stacey’s personal web page.
The main setback with PageRank is that it’s independent of keywords. The value is a number of derived from links pointing at a page with no relation whatsoever to a specific keyword. A page which has a high PageRank does not necessarily mean it’s the type of page you are looking for when searching for a specific keyword.
Search engines add something else to the mix: relevance or context. The major search engines are making an effort to do this sort of analysis by matching keywords. As a result, engines are trying to create a context-sensitive PageRank or topic-sensitive PageRank. A topic-sensitive PageRank is dependent on a particular topic. Instead of counting any and all links, only links from relevant websites are included.
Ways to increase a PageRank
• Start a blog!
• Make sure you keep your content fresh and interesting.
Content is the best advertisement because if visitors love your content, then they will come back and spread the word as well.
• Use descriptive title tags.
Focus should be placed on simple, well-described page titles.
• Put your keywords in your meta tags, header, opening paragraph, and footer
• Make sure you're not inadvertently telling the search engine spiders not to index your files, via robots.txt, metas or htaccess files
• Make it easy to recommend your site.
There are tons of scripts freely available if you do not want to write them yourself.
About CODANK Charlotte Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.
For more information, visit us at www.codank.com
The main setback with PageRank is that it’s independent of keywords. The value is a number of derived from links pointing at a page with no relation whatsoever to a specific keyword. A page which has a high PageRank does not necessarily mean it’s the type of page you are looking for when searching for a specific keyword.
Search engines add something else to the mix: relevance or context. The major search engines are making an effort to do this sort of analysis by matching keywords. As a result, engines are trying to create a context-sensitive PageRank or topic-sensitive PageRank. A topic-sensitive PageRank is dependent on a particular topic. Instead of counting any and all links, only links from relevant websites are included.
Ways to increase a PageRank
• Start a blog!
• Make sure you keep your content fresh and interesting.
Content is the best advertisement because if visitors love your content, then they will come back and spread the word as well.
• Use descriptive title tags.
Focus should be placed on simple, well-described page titles.
• Put your keywords in your meta tags, header, opening paragraph, and footer
• Make sure you're not inadvertently telling the search engine spiders not to index your files, via robots.txt, metas or htaccess files
• Make it easy to recommend your site.
There are tons of scripts freely available if you do not want to write them yourself.
About CODANK Charlotte Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.
For more information, visit us at www.codank.com
Tuesday, September 15, 2009
Search Engine Essentials
A thorough investigation of exactly what search engines are and how they work is very important to consider before actually registering a website. Although we have come to think of search engines as giant applications that find information, a search engine is really three different applications that work together to find and retrieve content. The applications include:
Indexer – The back-end application that finds and indexes pages for inclusion in a database; other names for this type of application include spider, robot, and crawler.
Database – Stores the index references to web pages.
Query Interface – Handle the questions submitted by users.
Search engines aren’t able to find or index websites without some help, which is why people choose to register their sites. Another way for a search engine to locate a website is through a link to an actual page on the site from someone else’s site. After a search engine finds a site, it uses the links within the pages to find additional pages within the site. In this way, the search engine navigates its way through a website one link at a time and adds the information from the website into its database.
Search engines do not always store all the data in a web page. As an alternative, they create indexed references to the pages. Majority of the time, such an indexed reference contains the following information:
Page Title
Page URL
Summary Description
Keyword List
(Referenced from Increase Your Web Traffic in a Weekend: 5th Edition by Jerry Lee Ford, Jr. and William R. Stanek)
About CODANK Charlotte Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.
For more information, visit us at www.codank.com
Indexer – The back-end application that finds and indexes pages for inclusion in a database; other names for this type of application include spider, robot, and crawler.
Database – Stores the index references to web pages.
Query Interface – Handle the questions submitted by users.
Search engines aren’t able to find or index websites without some help, which is why people choose to register their sites. Another way for a search engine to locate a website is through a link to an actual page on the site from someone else’s site. After a search engine finds a site, it uses the links within the pages to find additional pages within the site. In this way, the search engine navigates its way through a website one link at a time and adds the information from the website into its database.
Search engines do not always store all the data in a web page. As an alternative, they create indexed references to the pages. Majority of the time, such an indexed reference contains the following information:
Page Title
Page URL
Summary Description
Keyword List
(Referenced from Increase Your Web Traffic in a Weekend: 5th Edition by Jerry Lee Ford, Jr. and William R. Stanek)
About CODANK Charlotte Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.
For more information, visit us at www.codank.com
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