Tuesday, September 15, 2009

Search Engine Essentials

A thorough investigation of exactly what search engines are and how they work is very important to consider before actually registering a website. Although we have come to think of search engines as giant applications that find information, a search engine is really three different applications that work together to find and retrieve content. The applications include:

Indexer – The back-end application that finds and indexes pages for inclusion in a database; other names for this type of application include spider, robot, and crawler.

Database – Stores the index references to web pages.

Query Interface – Handle the questions submitted by users.

Search engines aren’t able to find or index websites without some help, which is why people choose to register their sites. Another way for a search engine to locate a website is through a link to an actual page on the site from someone else’s site. After a search engine finds a site, it uses the links within the pages to find additional pages within the site. In this way, the search engine navigates its way through a website one link at a time and adds the information from the website into its database.

Search engines do not always store all the data in a web page. As an alternative, they create indexed references to the pages. Majority of the time, such an indexed reference contains the following information:

Page Title
Page URL
Summary Description
Keyword List

(Referenced from Increase Your Web Traffic in a Weekend: 5th Edition by Jerry Lee Ford, Jr. and William R. Stanek)

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CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.

For more information, visit us at www.codank.com

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