More recently, people are using the Internet to not only find information or personal amusement, but for shopping. There is no doubt that the majority of surfers use the search engines to find what they are looking for, a growing number of online shoppers are turning to a new type of specialized search engine – designed specifically to assist them with finding the best deals. These new search engines retrieve product and pricing information from various vendors, allowing for product comparisons.
The comparison shopping engines or CSEs are focused exclusively on merchandising. The focus is on the sale of the specific products. As a result, online shoppers only get what they are searching for, something to purchase. If a company is selling a product from their website comparison shopping engines is a tool needed to bring potential customers to their site.
Different from search engines, companies have a great amount of control over how the comparison shopping engines display the information retrieved from their web pages. They can usually specify what needs to be presented and how it is displayed. Traditional search engines do not provide anything like most comparison shopping engines.
In order to get listed with a comparison shopping engine, a site must meet certain criteria. The conditions include: a shopping cart and a list of the prices for each product. If a website meets these basic criteria, it is a candidate for inclusion.
Two popular comparison shopping engines are:
· Google Product Search (formally known as Froogle)
· PriceScan
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