Recently, video has exploded all over the Internet, made largely possible through the adoption of broadband Internet access. People just cannot seem to get enough of it. In fact, entire websites dedicated just to the sharing o video have popped up becoming some of the most popular hot spots on the web.
Many businesses are exploring different avenues of marketing. While some may prefer email marketing others are looking to try new ideas. The new crave is promoting a web site and products through the usage of video – video marketing. If a company has experience in editing and creating videos, then they can take great advantage of this new communication medium and use it as a driver for increasing their own online traffic.
One of the best places to post videos and receive attention is on YouTube (http://www.youtube.com/). YouTube is a video sharing website where visitors can view video clips uploaded by anyone who is a member of YouTube. YouTube is open to any and everyone.
Video marketing is far more cost effective than other forms of marketing. Using video to create a buzz can be a little difficult and does require some creativity. Attracting a target audience is where video marketing does extremely well. It is known to generate a high, fast response rate because the message is passed to others through the customers who enjoyed the videos.
Strategies to help with Video Marketing
· Seek to convey a message with emotion – surprise, humor, or an educational aspect
· Allow people to use your videos on their web sites
· Create a blog on a website and add videos/images on a regular basis
About CODANK Charlotte Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.For more information, visit us at http://www.codank.com/
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