Are You Linked In: Basic Rules About Links

You know that links are valuable and can help boost your position in the search engines. But, what sorts of link? Let’s go over a quick summary:

· Links from sites related to yours are often more valuable than links from unrelated sites. (Because the relevancy software is almost certainly imprecise, this isn’t always the case.)
· Links from pages with a high PageRank are much more valuable than pages with a low PageRank.
· Virtually all incoming links to your site have some kind of value, even if the pages have a very low PageRank or are not contextual. It may not be much of a value, but it is there.
· The more outgoing links on a page that has a link pointing to your site, the lower the value o the link to your site. This is because the vote is being shared. Thus, in some cases, a link from a low-PageRank page with no other links may actually be more valuable than a link from a high-PageRank page with many links.
· Links are even more valuable when they include keywords because they tell search engines what the referenced site is about.
· A link strategy that positions your site as an authority, or a hub, in a web community or neighborhood can be a powerful way to get the attention of the search engines.
· Even internal links – links from page to page within your site – are valuable because the keywords in the links tell the search engine what the referenced page is about.

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CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems. For more information, visit us at http://www.codank.com/