After studying a web site and its contents to see how you can direct traffic to more popular areas, a company should take a hard look at pages that rarely obtain visitors. Initially, the first thought is to delete the unused pages or to simply stop updating them, but this may not be the correct solution. Rather than remove or neglect these pages, a company should make sure that other pages have clear road signs that tell visitors what the neglected pages are all about. Also, consider combining the information on this age with information on another page.
Ways to Gain More Visitors to Unused Pages
· Get your site indexed in search engines and online directories
· Create an opt-in list through email marketing
· Posts articles online (Article Marketing)
· Pay-Per-Click
· Be Patient – continue to apply different methods in order to see results!
Updating your content as often as possible is beneficial for a site and its page’s success. It is not a good idea to just create content for content’s sake. Try to add at least one paragraph of new subject matter per week to the unused page. Doing so will keep your site in the minds of your visitors. Not updating regularly will more than likely make it harder for them to even remember your page name.
Words tend to be viewed differently on a screen than those on a page. If it is possible, you should allow your visitors to interact with the words provided. So, include links and other interactive elements in your text for pages which have fallen short of popularity.
About CODANK Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems. For more information, visit us at www.codank.com
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