After studying a web site and its contents to see how you can direct traffic to more popular areas, a company should take a hard look at pages that rarely obtain visitors. Initially, the first thought is to delete the unused pages or to simply stop updating them, but this may not be the correct solution. Rather than remove or neglect these pages, a company should make sure that other pages have clear road signs that tell visitors what the neglected pages are all about. Also, consider combining the information on this age with information on another page.
Ways to Gain More Visitors to Unused Pages
· Get your site indexed in search engines and online directories
· Create an opt-in list through email marketing
· Posts articles online (Article Marketing)
· Pay-Per-Click
· Be Patient – continue to apply different methods in order to see results!
Updating your content as often as possible is beneficial for a site and its page’s success. It is not a good idea to just create content for content’s sake. Try to add at least one paragraph of new subject matter per week to the unused page. Doing so will keep your site in the minds of your visitors. Not updating regularly will more than likely make it harder for them to even remember your page name.
Words tend to be viewed differently on a screen than those on a page. If it is possible, you should allow your visitors to interact with the words provided. So, include links and other interactive elements in your text for pages which have fallen short of popularity.
About CODANK Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems. For more information, visit us at www.codank.com
Showing posts with label Updating. Show all posts
Showing posts with label Updating. Show all posts
Thursday, September 10, 2009
Thursday, May 14, 2009
Colors: How to Decide What’s Right for You
Your website’s visual appearance is very important to you. If you already have a website, I’m sure you toiled over the theme and navigation and font and colors of the whole design. Choosing colors is sometimes not the easiest task so here’s a few helpful tips for those of you choosing the colors of your website.
The first thing you should do is exploit your resources. There are thousands and thousands of web pages designed solely to help you decide which colors are right for you. There are color scheme generators that allow you to enter in your favorite color and it will spit out three or more other colors to go along with that one. Also, there are countless example websites using the very colors that you are trying out. Just have a few google searches and see what you come up with.
Studies have shown over and over that color affects the human emotions. This is very important when it comes to designing your website. First of all, it is common sense (but often ignored) that your content should contrast a great deal with your background. This doesn’t always mean white text on a black background but it certainly means that you shouldn’t use two colors from the same family. Also, it is important to keep in mind that some people are color blind. It may seem like a small minority but it is very easy pick colors that work with everyone from the start. But back to emotion, colors can easily influence visitors to your website to feel different moods. There are fields of psychology dedicated to just this so don’t feel bad if you don’t have it all figured out. Here’s a snippet from an article called “Color Psychology in Online Marketing” by Al Martinovic
• RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.
• BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.
• GREEN is associated with money, nature, animals, health, healing, life, harmony.
• ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.
• PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
• WHITE is associated with innocence, purity, cleanliness, simplicity.
• YELLOW is associated with curiosity, playfulness, cheerfulness, amusement.
• PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.
• BROWN is associated with earth, nature, tribal, primitive, simplicity.
• GREY is associated with neutrality, indifference, reserved.
• BLACK is associated with seriousness, darkness, mystery, secrecy.
As with any part of your web design, you could take your colors as far as you want. The most important thing to know As with any part of your web design, you could take your colors as far as you want. The most important thing to know is that they have to be functional and they should reflect what your business is trying to achieve. So take your time, ask your co-workers or collaborate with others and pick the right colors that work for you. CODANK has experience is designing custom websites that fit your business design. Call today for a free quote!
The first thing you should do is exploit your resources. There are thousands and thousands of web pages designed solely to help you decide which colors are right for you. There are color scheme generators that allow you to enter in your favorite color and it will spit out three or more other colors to go along with that one. Also, there are countless example websites using the very colors that you are trying out. Just have a few google searches and see what you come up with.
Studies have shown over and over that color affects the human emotions. This is very important when it comes to designing your website. First of all, it is common sense (but often ignored) that your content should contrast a great deal with your background. This doesn’t always mean white text on a black background but it certainly means that you shouldn’t use two colors from the same family. Also, it is important to keep in mind that some people are color blind. It may seem like a small minority but it is very easy pick colors that work with everyone from the start. But back to emotion, colors can easily influence visitors to your website to feel different moods. There are fields of psychology dedicated to just this so don’t feel bad if you don’t have it all figured out. Here’s a snippet from an article called “Color Psychology in Online Marketing” by Al Martinovic
• RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.
• BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.
• GREEN is associated with money, nature, animals, health, healing, life, harmony.
• ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.
• PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
• WHITE is associated with innocence, purity, cleanliness, simplicity.
• YELLOW is associated with curiosity, playfulness, cheerfulness, amusement.
• PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.
• BROWN is associated with earth, nature, tribal, primitive, simplicity.
• GREY is associated with neutrality, indifference, reserved.
• BLACK is associated with seriousness, darkness, mystery, secrecy.
As with any part of your web design, you could take your colors as far as you want. The most important thing to know As with any part of your web design, you could take your colors as far as you want. The most important thing to know is that they have to be functional and they should reflect what your business is trying to achieve. So take your time, ask your co-workers or collaborate with others and pick the right colors that work for you. CODANK has experience is designing custom websites that fit your business design. Call today for a free quote!
How Often Should You Update Your Site?
In the past, websites were fairly static unless your business was big enough to have web designers or a web developer working full time. It was standard for a business to pay to have a website designed for them and once it was finished, the website was done. I’m sure you have gathered that this is no longer the way things are ran. Large companies have always had new content but it is now the status quo for all businesses, small and large to have fresh content, blogs, and news. Did everyone learn web design or are all these companies finding their web presence to be more important than before? The answer may be yes to either of those some of the time but the most likely solution for companies is CMS.
CMS or content management systems are beautiful little tools to make your life easier when it comes to updating your site. A content management system can be designed to allow you to update a multitude of things such as links, blogs, text, forums, calendars, and articles. This is a breath of fresh air for the non-web savvy business owner. This allows every John Smith with a tractor company in Charlotte, North Carolina to change their prices, post a few educational articles, and update news about their company.
Updating your site with a CMS is integral for SEO. If you know the first thing about SEO or search engine optimization, you know that you need to have keywords pertinent to your business strategically placed on your website. Also, the more keywords there are, the merrier! Having a good content management system allows you to post new information all the time without the hassle of hiring a web designer or learning everything yourself. Start a blog, write some news about your business, edit employee profiles, or edit a forum.
If you feel like you need to update your website and add new content, you are probably right! Without a content management system, you are going to have to dive in yourself or hire a web designer. With a content management system, you can do it all yourself! And it is as simple as filling out a form and saving the edited portions of your website. CODANK will work with you to create a custom solution for your editing needs.
CMS or content management systems are beautiful little tools to make your life easier when it comes to updating your site. A content management system can be designed to allow you to update a multitude of things such as links, blogs, text, forums, calendars, and articles. This is a breath of fresh air for the non-web savvy business owner. This allows every John Smith with a tractor company in Charlotte, North Carolina to change their prices, post a few educational articles, and update news about their company.
Updating your site with a CMS is integral for SEO. If you know the first thing about SEO or search engine optimization, you know that you need to have keywords pertinent to your business strategically placed on your website. Also, the more keywords there are, the merrier! Having a good content management system allows you to post new information all the time without the hassle of hiring a web designer or learning everything yourself. Start a blog, write some news about your business, edit employee profiles, or edit a forum.
If you feel like you need to update your website and add new content, you are probably right! Without a content management system, you are going to have to dive in yourself or hire a web designer. With a content management system, you can do it all yourself! And it is as simple as filling out a form and saving the edited portions of your website. CODANK will work with you to create a custom solution for your editing needs.
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