Showing posts with label content. Show all posts
Showing posts with label content. Show all posts

Thursday, February 18, 2010

Optimize Your Multi-lingual Site

How do you measure your businesses success? Once you have achieved success in your home country, does it stop there? Introducing your product or service to other countries is a great idea to consider. There are millions of web sites that are all in English, but there are also another billion people around the world who speak a different language.

Being able to provide online content for a bi or multi-lingual web site is a wonderful way to expand globally. Success is not always guaranteed and many challenges come with the task. One of those challenges is optimizing your foreign language web site. Optimizing your multi-lingual site is similar to optimizing it in English.

Another huge challenge involves making sure that all of your content is successfully translated. Not translating content correctly can affect your page ranking.

Below are a few guidelines to keep in mind when planning your Search Engine Optimization process:

Include proper link – Links both to and from your English site to your foreign language site should be included.

Apply all of the same SEO Rules – Just because the language has changed does not mean search engines or crawlers are any different.

Make language options available – Be sure to make language options clear so your foreign visitors will not miss it.

Translate existing web content – It is best to hire someone who is an expert in the chosen language.

Translate keywords – You may not be able to translate some words, so you’ll need to choose new keywords.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Friday, February 12, 2010

Well Written Content Leads to Success

If you are familiar with Search Engine Optimization practices, it is not a shock to hear that good writing is a key factor when trying to gain high search engine rankings. Web sites that hold the top positions aren’t there simply because they have the most photos and images, but simply because of how much better their content is written from the rest.

Google attains the majority of their traffic delivered due to the most frequently searched keywords and phrases. These specific keywords and phrases place a web site in search engines simply because they are placed within the content of the site. For example, if one of the most searched keywords is Charlotte Web Design tips, placing those keywords within your web site will draw majority of Google’s unique viewers.

Often, companies and web designer do not understand the importance of having well written content. Many get caught up in posting videos, images, and other types of web content way before proper grammar.

Suggested Content Success Features

Updates – Your written content should be regularly updated. Fresh content draws in more visitors.
Paragraphs – Long drawn out paragraphs normally aren’t read. Try to keep paragraphs to a minimum of 1-4 sentences.
Content Relevance – Your text should include frequently searched keywords and phrases associated with search engines.
Spelling and Grammar – Yes, errors are common on any web site. You can eliminate these errors by using tools such as spell check.
Lists – Use bullets and numeric formats for text.

Content Management is very helpful when it comes to updating and placing written matter on websites. Also, we recommend that you frequently update your site in order to keep it new and innovative.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Tuesday, February 2, 2010

Keep Content Up-To-Date

If you are familiar with Search Engine Optimization, you are aware of the importance of staying current. Businesses that own and operate their own web sites should take the time out to focus on how they can keep their written content up-to-date as much as possible.

Search engines tend to favor web sites that have fresh and current content. Keeping content that is daily or even weekly updated is vital and often necessary when trying to achieve high search engine rankings. These search engines rank web sites whose content is fresh higher and consider it to be of greater value than outdated written content.

Updates and changes to your content should be frequent. These changes can include:

Content updates
Changes to site structure
Design modification


Site crawlers are aware of site updates and changes. From your links to your tags, they take every aspect into consideration when tallying your pages final score. Take the time out to pay close attention to all of the details included in a successful SEO plan.

Having to deal with site changes and the process of staying current can be very difficult at times. To decrease the stress, it is best to have a well planned out Search Engine Optimization strategy. There is a chance that your initial plan will change over time, so be prepared to make necessary adjustments.

Another great way to approach staying up-to-date is through the use of free content aggregation such as RSS (Rich Site Summary). You can use RSS to update your web site on a daily basis with other related content.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Thursday, November 5, 2009

Printed Marketing Material

Advertising and marketing doesn’t always have to be dealt with in one way. Truth is, whatever concept gets a company new customers and keeps them is what works best. Online marketing has increased over the years, but there are still many people who are cautious about using the Internet for buying or simply doing business. That is why every company should their time and money on brochures and other forms of printed material.

A small business or online company should invest in printed material for two reasons:

Credibility – look like you mean business by spending money on things besides business cards and letterhead.
Time-saving – give people something to take home and read at their leisure.

CODANK Charlotte Web Design and Internet Marketing Company has come up with tips on writing a brochure. These tips will help a small business or company support their online marketing efforts and hopefully increase sales.

Encourage your readers to look inside – get creative and go beyond the norm
Explain your product – a good way is to list the products features
Modify the shape – design the brochure into a shape that catches a reader’s attention
Create a list for content – a list of contents is useful; be sure to include bolded words and separate it from the rest of the text
Make it a keeper – include tips or how-to information to be sure that readers keep it as a reference
Make it personal – create a connection within the content; make readers feel as if you’re talking directly to them
Keep it organized – direction helps the reader flip through the pages much easier
Ask for action – include a suggestion area or toll-free number for readers to respond

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Wednesday, November 4, 2009

The Most Common Search Engine Optimization Mistakes

Search Engine Optimization can be very tricky when not done the correct way. One of the biggest challenges in SEO is the fact that people don’t realize its importance when drawing in traffic to a web site. Uninformed marketing specialists can easily make decisions that can harm the entire purpose behind Search Engine Optimization.

Search Engine Optimization (SEO) is defined as the process of improving the quality or volume of traffic to a web site from search engines. Unlike Search Engine Marketing (SEM), SEO does not deal with paid inclusion. The earlier a site appears in search result listings, typically the more visitors will receive them from the search engine.

CODANK Charlotte Web Design and Internet Marketing Company has put together a list of the most common mistakes made during Search Engine Optimization. The list includes:

Thin Content Pages – little to no content is present on the page
Use of Crawler Unfriendly Methods – search engines deal better with HTML text rather than Flash files
Ignoring Title Tags – a title tag is important because it shows in the search results as your page title
Poor Content Management System – a CMS should be crawler-friendly in order to be beneficial
Poor Site Promotion – marketing goes beyond just launching a site; try inbound links
Wrong Keywords – be sure to select keywords and phrases which have relevance to your web site.
Images instead of Headings – search engines need to read actual content; refrain from posting nothing but images
Backlink Spamming – quality backlinks are much better than just having numerous backlinks
Ignoring URLs – place keywords in an URL; helps with SEO
JavaScript Menus – crawlers cannot read JavaScript menus; try using a sitemap instead.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Tuesday, September 29, 2009

Geo-Targeting

Surprisingly, the Internet has become the #1 tool for finding local resources. Online viewers can search for not only information or to simply shop but also find condos for sale in local neighborhoods, compare car insurance agents, and buy products at stores close to them. As a result, it is progressively more important to keep Geo-Targeting in mind when optimizing for search engines.

One should consider Geo-Targeting if:

• They have a local business
• Your potential customers search locally

In Geo-Marketing and Internet Marketing, Geo-Targeting is the method of determining the physical location of a website visitor and providing different content to that visitor based on his or her location – to target by not only a searcher’s keyword but also by the searcher’s geographic location.

A specific location can be a country, zip code, region, state, city, organization, or IP (Internet Protocol) address or other decisive factors. Geo-location software is typically used to provide the information for each visitor.

Geo-Targeting Example:

UPS gives each user the option of selecting their country location. They are then presented with different site or written content depending on their selection.
When dealing with Internet Marketing, the delivery of diverse content based on the physical geo-location and other personal information is automated.

About CODANK Charlotte Web Design

CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.

For more information, visit us at www.codank.com

Monday, September 28, 2009

All You Need to Know: "About Us" Pages

It is very important to make sure that your website is equipped with an “About Us” page. Putting together an “About Us” page which says the right thing will help build that much needed relationship with your potential customers.

An “About Us”, “About”, “About Me”, “Company Information”, or “About the Company” page can be a valuable asset to a company’s website. Many times, an “About Us” page will be one of the first results when online customers search for a business.

“About Us” Page Inclusions

Company Facts
Company History
Company Attributes
Company Location
Company Leaders
Company Portfolio/Clients

When a viewer visits a page and clicks on the “About Us” page, they are basically giving the business the opportunity to brag! The potential customer does not want to be bored with technical and irrelevant information. An “About Us” page should be properly written and should be able to provide some serious buying resolve to certain customer segments.

Usual “About Us” Page Mistakes

Written content is tactless
Not personable
It tells what you do instead of who you are
Not enough information

Below is an example of a great “About Us” page. Take note of the written content and what information is given and what information is withheld.

UpRight Web Design is a full service interactive marketing agency headquartered in Virginia Beach, Virginia with additional business development offices in New York City, NY and Winston-Salem, NC. We focus on helping our clients grow their online brands. UpRight Web Design delivers beautiful, conversion-friendly websites, drive targeted website traffic, and create compelling online experiences that connect with our clients’ target market.

At UpRight Web Design, client experience means everything to us. We work to provide the best client and customer experience possible. Every project and client is crucial to our business.

About CODANK Charlotte Web Design

CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.

For more information, visit us at www.codank.com

Thursday, September 24, 2009

Why They Won't Accept Your Ad

Getting your ads dropped when working with a PPC network can be a very frustrating thing. Many companies and individuals are unaware of the reasons that cause their advertisements to be declined. But, the main reason is that they don’t match the network’s standard. Or, as often happens, because one of the company’s editors thinks the ad doesn’t match the network’s standards, or even because your website isn’t acceptable.

Sites such as Google, Yahoo, and MSN have very strict guidelines regarding what sort of web page or website your ads can link to. The following is a list of the things that can kill your ad campaign on one of the top PPC networks:

You used a trademarked phrase in your ad, but there is no written content related to that product on your site.
Your site includes multilevel marketing.
You do not own the page in which you are linking to.
The ad promises information that isn’t on your website.
Your site does not function in Internet Explorer.
A password is required for your website.
Your specific ad contains objectionable, abusive, or threatening language.
The ad does not give details about the product you’re selling nor does it explain that it can only be shipped to a very limited area.
Your websites content does not match the ad.
Your auction site bids on terms related to products not currently on sale at the site.
The landing page specified in your ad doesn’t contain content related to that product on your website.
Your ad includes contact information, such as phone numbers and e-mail addresses.
Your site spawns a pop-up window when the visitor arrives.

Be sure to check your ads carefully after they have been accepted. Editors may alter certain content without your permission, sometimes turning your original information into something significantly different.

About CODANK Charlotte Web Design

CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.

For more information, visit us at www.codank.com

Tuesday, September 15, 2009

Search Engine Essentials

A thorough investigation of exactly what search engines are and how they work is very important to consider before actually registering a website. Although we have come to think of search engines as giant applications that find information, a search engine is really three different applications that work together to find and retrieve content. The applications include:

Indexer – The back-end application that finds and indexes pages for inclusion in a database; other names for this type of application include spider, robot, and crawler.

Database – Stores the index references to web pages.

Query Interface – Handle the questions submitted by users.

Search engines aren’t able to find or index websites without some help, which is why people choose to register their sites. Another way for a search engine to locate a website is through a link to an actual page on the site from someone else’s site. After a search engine finds a site, it uses the links within the pages to find additional pages within the site. In this way, the search engine navigates its way through a website one link at a time and adds the information from the website into its database.

Search engines do not always store all the data in a web page. As an alternative, they create indexed references to the pages. Majority of the time, such an indexed reference contains the following information:

Page Title
Page URL
Summary Description
Keyword List

(Referenced from Increase Your Web Traffic in a Weekend: 5th Edition by Jerry Lee Ford, Jr. and William R. Stanek)

About CODANK Charlotte Web Design

CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.

For more information, visit us at www.codank.com