Advertising and marketing doesn’t always have to be dealt with in one way. Truth is, whatever concept gets a company new customers and keeps them is what works best. Online marketing has increased over the years, but there are still many people who are cautious about using the Internet for buying or simply doing business. That is why every company should their time and money on brochures and other forms of printed material.
A small business or online company should invest in printed material for two reasons:
Credibility – look like you mean business by spending money on things besides business cards and letterhead.
Time-saving – give people something to take home and read at their leisure.
CODANK Charlotte Web Design and Internet Marketing Company has come up with tips on writing a brochure. These tips will help a small business or company support their online marketing efforts and hopefully increase sales.
Encourage your readers to look inside – get creative and go beyond the norm
Explain your product – a good way is to list the products features
Modify the shape – design the brochure into a shape that catches a reader’s attention
Create a list for content – a list of contents is useful; be sure to include bolded words and separate it from the rest of the text
Make it a keeper – include tips or how-to information to be sure that readers keep it as a reference
Make it personal – create a connection within the content; make readers feel as if you’re talking directly to them
Keep it organized – direction helps the reader flip through the pages much easier
Ask for action – include a suggestion area or toll-free number for readers to respond
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
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