The growing ability of companies to capture and record the different behaviors of their potential customers is steady on the rise. These same businesses are beginning to study the world’s consumers a lot more in order to better understand their buying habits.
Behavioral Targeting uses information collected on a person’s web browsing behavior. Certain activities include: the particular pages visited, performed searches, and how often an individual may stay on a web site. With behavioral targeting not only are you tracking users’ behaviors, but a company is meeting these potential customers in the places where they are more likely to make a purchase.
When behavioral targeting is utilized, there are several methods by which behavior is evaluated. Those methods include:
Repetitive Behavior – a type of behavior from which potential customers do over and over again; users accessing a page in a certain order, repeatedly jumping to a site or at a particular time.
Sequential Behavior – a behavior that occurs when a user signs onto a site and then visits pages or performs actions in sequential manner.
Expected Behavior – what a business expects users to do on a given type of site.
In addition to the behaviors listed above, there are also many categories of behavior that are much more precise. CODANK Charlotte Web Design and Internet Marketing Company has included a brief list of some of the categories that can be monitored using behavioral targeting. They include:
Music lovers
Automobile purchasers
Hotel seekers
Expecting moms
Gamers
PDA users
Vacationers
Movie watchers
Luxury car seekers
Personal investors
Credit card shoppers
SUV researchers
Home buyers
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
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