Advertising & Marketing Tips

Marketing whether online or away from the World Wide Web is a great and unique way to better benefit your company. Small to large companies are inventing remarkable strategies to help promote the brands that they represent.

Marketing and Advertising is defined as the promoting of products and services over numerous outlets for the sole purpose of delivering messages to attract customers.

A business should always be marketable in order to: serve and attract potential customers, make company information accessible, increase the public’s interest, to reach the media, and to better network.

CODANK Charlotte Web Design and Internet Marketing Company has created a list of the best tips that will help your company stay on top of its marketing endeavors. Be sure to read over all of them to better understand the process.

Create a SWOT Analysis – list your company’s strengths, weaknesses, opportunities, and threats; be sure to match the strengths and opportunities against the weaknesses and threats.
Conduct thorough research – get a better understanding of your clients and potential customers.
Invest in an Intranet – helps to boost staff morale and efficiency
Get a better understanding of competitors
Public Relations – be sure to hire a great PR staff in order to keep your name out in the public
Branding – create a brand that is going to stand out; take the time to get it right the first time.
Segmentation – break your customers down into sections to better craft a targeted marketing approach.
Web site design – create an online presence that will keep your audience’s attention.

About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Why They Won't Accept Your Ad

Getting your ads dropped when working with a PPC network can be a very frustrating thing. Many companies and individuals are unaware of the reasons that cause their advertisements to be declined. But, the main reason is that they don’t match the network’s standard. Or, as often happens, because one of the company’s editors thinks the ad doesn’t match the network’s standards, or even because your website isn’t acceptable.

Sites such as Google, Yahoo, and MSN have very strict guidelines regarding what sort of web page or website your ads can link to. The following is a list of the things that can kill your ad campaign on one of the top PPC networks:

You used a trademarked phrase in your ad, but there is no written content related to that product on your site.
Your site includes multilevel marketing.
You do not own the page in which you are linking to.
The ad promises information that isn’t on your website.
Your site does not function in Internet Explorer.
A password is required for your website.
Your specific ad contains objectionable, abusive, or threatening language.
The ad does not give details about the product you’re selling nor does it explain that it can only be shipped to a very limited area.
Your websites content does not match the ad.
Your auction site bids on terms related to products not currently on sale at the site.
The landing page specified in your ad doesn’t contain content related to that product on your website.
Your ad includes contact information, such as phone numbers and e-mail addresses.
Your site spawns a pop-up window when the visitor arrives.

Be sure to check your ads carefully after they have been accepted. Editors may alter certain content without your permission, sometimes turning your original information into something significantly different.

About CODANK Charlotte Web Design

CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.

For more information, visit us at www.codank.com