Thursday, February 18, 2010

Optimize Your Multi-lingual Site

How do you measure your businesses success? Once you have achieved success in your home country, does it stop there? Introducing your product or service to other countries is a great idea to consider. There are millions of web sites that are all in English, but there are also another billion people around the world who speak a different language.

Being able to provide online content for a bi or multi-lingual web site is a wonderful way to expand globally. Success is not always guaranteed and many challenges come with the task. One of those challenges is optimizing your foreign language web site. Optimizing your multi-lingual site is similar to optimizing it in English.

Another huge challenge involves making sure that all of your content is successfully translated. Not translating content correctly can affect your page ranking.

Below are a few guidelines to keep in mind when planning your Search Engine Optimization process:

Include proper link – Links both to and from your English site to your foreign language site should be included.

Apply all of the same SEO Rules – Just because the language has changed does not mean search engines or crawlers are any different.

Make language options available – Be sure to make language options clear so your foreign visitors will not miss it.

Translate existing web content – It is best to hire someone who is an expert in the chosen language.

Translate keywords – You may not be able to translate some words, so you’ll need to choose new keywords.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

No comments:

Post a Comment