Tuesday, February 16, 2010

Electronic Mail 101

Communicating a message about a new product or a new online promotion can be delivered in many different ways. Businesses have come a long way from simply writing and sending a stamped letter to inform customers about very important content.

Today’s small business and entrepreneur Internet users have taken advantage of the use of electronic mail. E-mail (short for electronic mail) is a method of exchanging digital messages. It is based on a store-and-forward model in which e-mail computer server systems accept, forward, deliver and store messages on behalf of users.

Most e-mail providers offer email addresses for free. It is the most efficient forms of communication. Top e-mail providers include:

Google
Yahoo
AOL

Below are a few reasons why your business should invest in e-mail:

Messages can be sent to several individuals at one time. This way you don’t have to send out each message one by one.
E-mail messages can be personalized. Color, banners, and photos can all be used to add life to your content. Sending a broad message often causes individuals to ignore your initial efforts.
It is more reliable and confidential than other types of communication.
Key features, such as an address book, allow you to create groups with similar clients. This will help you target the individuals who are most likely to respond to each particular message.
Staying in touch with customers on a regular will potentially build a long term relationship. Once a message is sent, you are able to see the results of your efforts instantly. Discern who responds and who opts-out of your messages.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

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