Showing posts with label Email. Show all posts
Showing posts with label Email. Show all posts

Tuesday, February 16, 2010

Electronic Mail 101

Communicating a message about a new product or a new online promotion can be delivered in many different ways. Businesses have come a long way from simply writing and sending a stamped letter to inform customers about very important content.

Today’s small business and entrepreneur Internet users have taken advantage of the use of electronic mail. E-mail (short for electronic mail) is a method of exchanging digital messages. It is based on a store-and-forward model in which e-mail computer server systems accept, forward, deliver and store messages on behalf of users.

Most e-mail providers offer email addresses for free. It is the most efficient forms of communication. Top e-mail providers include:

Google
Yahoo
AOL

Below are a few reasons why your business should invest in e-mail:

Messages can be sent to several individuals at one time. This way you don’t have to send out each message one by one.
E-mail messages can be personalized. Color, banners, and photos can all be used to add life to your content. Sending a broad message often causes individuals to ignore your initial efforts.
It is more reliable and confidential than other types of communication.
Key features, such as an address book, allow you to create groups with similar clients. This will help you target the individuals who are most likely to respond to each particular message.
Staying in touch with customers on a regular will potentially build a long term relationship. Once a message is sent, you are able to see the results of your efforts instantly. Discern who responds and who opts-out of your messages.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Friday, November 20, 2009

Traditional vs. Web Mail

One of the most useful and innovative web applications that is beginning to create a buzz is Web Mail. The application (which is used on the Internet) allows it users to access, send, receive and manage their email all through a web browser.

The great thing about web mail is the ability to access your email from almost any computer around the world, as long as you have an Internet connection and web browser.

The difference between traditional electronic mail and web mail is that with traditional mailing the messages are stored on an email client’s one computer while web mail allows access from anywhere via the Internet. Users are attracted to this benefit a lot more than any other.

Web mail is becoming very popular within many technology companies including search engines and portals. A few of the more popular web mail services available include:

• Yahoo! Mail
• Google Gmail
• Hotmail
• AT&T

All of these service providers offer web mail for free. They tend to do this in order to encourage their users to keep coming back to their web site.

Advantages of Web Mail
• Email stored centrally
• Registration is fast and free
• Multiple email addresses can be created for one user
• Large storage capacity

Disadvantages of Web Mail
• Online accessibility
• Advertisements
• Spam and security problems

Numerous web mail users check their email on a daily basis. The more a user visits a specific site the more revenue a company such as Google and Yahoo can make off of advertisements.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

Thursday, October 15, 2009

Communication: Instant Messaging

(11:03 AM) Stacee09: Want to meet up for lunch?
(11:04 AM) BrianT: Sure! What time? Where?
(11:07 AM) Stacee09: Rock Bottom at 1! See ya later!

There are many ways to communicate with people in the workplace. Some choose to simply get up from their desk and walk to the person which they need to discuss business with while others find it easier to send a quick message. But, how do they accomplish this? It’s simple – Instant Messaging.

Instant Messaging, also known as IM, is a form of real-time communication between or more people through typed text. The text is transmitted via devices connected over a network such as the Internet or Intranet.

It is important to differentiate chat and instant messaging from such technologies such as email. With instant messaging, the communication between the users happens in real-time while email is not. Certain systems allow messages to be sent to individual who are not currently logged on (offline messages), therefore removing much of the difference between Instant Messaging and e-mail.

IM permits both effective and efficient communication, including immediate receipt of acknowledgement or reply.

Suppliers of Instant Messaging include AOL (AIM), Yahoo (Yahoo Messenger), Fonality HUD, and Google (Google Talk).

Typical Instant Messaging Features

Video – send and view videos, and chat face-to-face
Images – send and view photos
Sounds – play sounds
Files – share uploaded files
Web Links – share links to different websites
Talk – use the Internet instead of a phone to actually talk with friends
Mobile capabilities – send instant messages from your cell phone

About CODANK Charlotte Web Design

CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.

For more information, visit us at www.codank.com

Friday, April 17, 2009

The Key to Getting Your E-mail Opened

If you are like many companies out there, you are using direct e-mail advertisements to give possible consumers a chance to check out what you have to offer and learn a little bit about your company. If you are also like most of those companies, you are having a constant struggle trying to get said consumers to even give your messages a chance. The subject line is the first thing that the consumer will see so it is obvious why this would be the most important and why it is key to the sale.

The first thing you should know about a subject line is that it needs to read like you would speak to a customer. If you have a North Carolina web design firm and your e-mail reads, “ACT NOW WEB DESIGN AT NEW LOW PRICE” nobody is going to be interested in what you have to say. The more your e-mails appear to be from family, friends, or colleagues, the more likely the consumer is to open it.

After making the subject line seem natural the next most important thing is personalizing it. When a consumer sees their name, they automatically react differently than normal. This is also true with other information such as: their city, occupation, interests, and anything else you have as a resource.

Another important thing to think about is to keep it simple. A short sentence is almost always enough information to get your point across. Studies show that the more creative subject lines read like advertisements to consumers and they simply do not get any attention. It is almost always the more “boring” subject lines that attract people. Phrases like “[COMPANYNAME] Sales & Marketing Newsletter”, or “Website news - Issue 3” were on the top of the most clicked list while phrases such as “Last Minute Gift - We Have The Answer”, or “[COMPANYNAME] Holiday Sales Event” were at the bottom of the list.

To summarize: keep your subject line natural, keep your subject line personal, and keep your subject line simple. This will attract the customer initially and keep them interested after they do open the e-mail. Also, do not forget to make the body of the e-mail correspond with the subject line… it seems simple enough but there are many companies out there with very attractive subject lines that get wasted when a consumer clicks it only to feel tricked.

If you need help designing or writing an effective email campaign, you’re in the right place. Codank offers award-winning talent and results-driven strategy. Call us today to get your project started.




About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative. We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few.
All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today!
For more information, visit us at http://www.codank.com