CODANK Charlotte Web Design and Internet Marketing Company has briefly explained the questions on every potential clients mind, what is Search Engine Optimization, Search Engine Marketing and their elements?
Be sure to familiarize yourself with the following information before choosing a Charlotte Web Design company. They should be able to fully take advantage of these services. If not, you should consider finding a company that does.
What is Search Engine Optimization?
Search Engine Optimization, also referred to as SEO, are the design strategies you use on and away from a website to enhance search engine rankings. This simply means altering your website, design content & other elements to improve its presence.
Keywords and phrases are both very important aspects of Search Engine Optimization. They are the link between a site and the sites potential traffic.
What is Search Engine Marketing?
Search Engine Marketing (SEM) is a type of Internet Marketing which seeks to promote websites by increasing visibility in search engine result pages.
The ultimate goal of SEM is to attract more traffic (people) to your website.
Search engines will naturally change and advance as technology and theories that enable SEO and the engines themselves progress. For this reason, a modifiable Search Engine Optimization plan should be set in place to help keep you on track.
Search Engine Ranking
To achieve a high position in search results, your site must be beyond recognizable by a search engine crawler. Your site must comply with a set of criteria that gets your site cataloged above most other sites that may fall within the same grouping or topic.
Ranking Criteria
Anchor Text Topical Links Keywords Site Maturity
Site Popularity Title Tags Site Language
Link Context Keywords Content
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Showing posts with label traffic. Show all posts
Showing posts with label traffic. Show all posts
Tuesday, November 10, 2009
Wednesday, November 4, 2009
The Most Common Search Engine Optimization Mistakes
Search Engine Optimization can be very tricky when not done the correct way. One of the biggest challenges in SEO is the fact that people don’t realize its importance when drawing in traffic to a web site. Uninformed marketing specialists can easily make decisions that can harm the entire purpose behind Search Engine Optimization.
Search Engine Optimization (SEO) is defined as the process of improving the quality or volume of traffic to a web site from search engines. Unlike Search Engine Marketing (SEM), SEO does not deal with paid inclusion. The earlier a site appears in search result listings, typically the more visitors will receive them from the search engine.
CODANK Charlotte Web Design and Internet Marketing Company has put together a list of the most common mistakes made during Search Engine Optimization. The list includes:
Thin Content Pages – little to no content is present on the page
Use of Crawler Unfriendly Methods – search engines deal better with HTML text rather than Flash files
Ignoring Title Tags – a title tag is important because it shows in the search results as your page title
Poor Content Management System – a CMS should be crawler-friendly in order to be beneficial
Poor Site Promotion – marketing goes beyond just launching a site; try inbound links
Wrong Keywords – be sure to select keywords and phrases which have relevance to your web site.
Images instead of Headings – search engines need to read actual content; refrain from posting nothing but images
Backlink Spamming – quality backlinks are much better than just having numerous backlinks
Ignoring URLs – place keywords in an URL; helps with SEO
JavaScript Menus – crawlers cannot read JavaScript menus; try using a sitemap instead.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Search Engine Optimization (SEO) is defined as the process of improving the quality or volume of traffic to a web site from search engines. Unlike Search Engine Marketing (SEM), SEO does not deal with paid inclusion. The earlier a site appears in search result listings, typically the more visitors will receive them from the search engine.
CODANK Charlotte Web Design and Internet Marketing Company has put together a list of the most common mistakes made during Search Engine Optimization. The list includes:
Thin Content Pages – little to no content is present on the page
Use of Crawler Unfriendly Methods – search engines deal better with HTML text rather than Flash files
Ignoring Title Tags – a title tag is important because it shows in the search results as your page title
Poor Content Management System – a CMS should be crawler-friendly in order to be beneficial
Poor Site Promotion – marketing goes beyond just launching a site; try inbound links
Wrong Keywords – be sure to select keywords and phrases which have relevance to your web site.
Images instead of Headings – search engines need to read actual content; refrain from posting nothing but images
Backlink Spamming – quality backlinks are much better than just having numerous backlinks
Ignoring URLs – place keywords in an URL; helps with SEO
JavaScript Menus – crawlers cannot read JavaScript menus; try using a sitemap instead.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Thursday, October 1, 2009
New Post: Message Boards
A trend that has evolved and caught interest over the years from online visitors is message boards. Websites that create message board areas can be quite powerful if used in the correct way. These areas often attract traffic, bringing visitors in purely for the conversation.
A message board – also known as an internet forum or bulletin board system (BBS) – is an online discussion site. Within the message board is a forum which consists of a tree like directory containing topics (also known as threads). Inside the threads are posts made by registered and non-registered board members. Forums are normally organized, driven and updated by a group identified as members, and governed by a moderator.
Message boards often consist of members who share social bonds or common interest. Topics and discussions are normally created from these interests.
Examples of Online Message Board Sites
• Yahoo
• AOL
• Ancestry.com
• iVillage.com
Over time, maintaining a message board can build up hundreds of pages with many thousands of keywords used by members – which is good when trying to build a site’s SEO ranking.
Message board systems are cheap and often free. They are easy to set up and are great ways to increase a website’s content.
About CODANK Charlotte Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.
For more information, visit us at www.codank.com
A message board – also known as an internet forum or bulletin board system (BBS) – is an online discussion site. Within the message board is a forum which consists of a tree like directory containing topics (also known as threads). Inside the threads are posts made by registered and non-registered board members. Forums are normally organized, driven and updated by a group identified as members, and governed by a moderator.
Message boards often consist of members who share social bonds or common interest. Topics and discussions are normally created from these interests.
Examples of Online Message Board Sites
• Yahoo
• AOL
• Ancestry.com
• iVillage.com
Over time, maintaining a message board can build up hundreds of pages with many thousands of keywords used by members – which is good when trying to build a site’s SEO ranking.
Message board systems are cheap and often free. They are easy to set up and are great ways to increase a website’s content.
About CODANK Charlotte Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.
For more information, visit us at www.codank.com
Monday, September 14, 2009
Multiple Versions of Your Pages: Mirror Sites
Mirror sites are beginning to be used to provide additional ways to access popular web resources. What many website publishers have learned is that if they mirror individual pages, they can draw in additional traffic to their website.
On the Internet, a mirror site is an exact copy of another Internet site. Mirror sites are most commonly used to provide multiple sources of the same information, and are of particular value as a way of providing reliable access to large downloads. Mirroring is a type of file synchronization.
To give mirrored pages greater importance, website publishers keep their pages short and try to use nothing but text descriptions and keywords. They often use different descriptions and keywords to alter the pages to specific audiences and search engines and then save the pages with unique names. For example, pages may be named in sequence, such as index1.htm, index2.htm, index3.htm, and so on. Once finished, each single page is registered.
Search engines and directories look favorably on any website that tries to manipulate things in this manner and visitors often don’t appreciate being redirected like this. The bottom line here is not to use this trick!
About CODANK Charlotte Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.For more information, visit us at www.codank.com
On the Internet, a mirror site is an exact copy of another Internet site. Mirror sites are most commonly used to provide multiple sources of the same information, and are of particular value as a way of providing reliable access to large downloads. Mirroring is a type of file synchronization.
To give mirrored pages greater importance, website publishers keep their pages short and try to use nothing but text descriptions and keywords. They often use different descriptions and keywords to alter the pages to specific audiences and search engines and then save the pages with unique names. For example, pages may be named in sequence, such as index1.htm, index2.htm, index3.htm, and so on. Once finished, each single page is registered.
Search engines and directories look favorably on any website that tries to manipulate things in this manner and visitors often don’t appreciate being redirected like this. The bottom line here is not to use this trick!
About CODANK Charlotte Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.For more information, visit us at www.codank.com
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