Before adding your website to different indexes and directories, it is recommended that you conduct a thorough research of each one. Exploring these indexes and directories will help you gather enough information in order to make a final decision. It is a great idea to keep track of what you discover.
Throughout your online research, you may come across certain directories related to your area of business, newsgroups, mailing list discussions, and sites created by competitors – all in which may better help you promote your website.
Conducting research and keeping track is properly defined as Internet landscaping – you are creating a Landscape Log. In effect, you’re mapping the Internet landscape. You need to collect information that can be very useful after your research. You may find some directories or indexes that you hope to register with or discover some email newsletters you want to work with when you have time.
A landscape log does not have to be complicated. You can create one either in Microsoft Word or Excel. If you prefer to be very organized, you can use an ACT or Access database.
According to Search Engine Optimization for Dummies: 3rd Edition, the following information should be collected during a thorough research:
Site name
URL
Company name
PageRank
Alexa traffic rank
Contact name
Contact e-mail address
Notes: write a quick description of your impressions of the site and the help it may provide you.
Actions: keep track of your contacts with the site (to ask for a link, for example).
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Showing posts with label directories. Show all posts
Showing posts with label directories. Show all posts
Thursday, January 7, 2010
Thursday, December 3, 2009
Automated Submission Tools 101
For a small business or entrepreneur’s website to be included in search engines and directories is not an easy task. It takes a lot of time and patience, and if you are not aware of the rules and regulations, you may risk being rejected from being listed. To help ease the sometime dreadful process, a set of software tools – submission tools – were created.
Defined as automated programs and applications, submission tools remember the repetitive information that is required to get a website listed in a directory or search engine. Many Search Engine Optimization professionals and companies have invested in some sort of submission tools software.
There are two types of submission tools available:
Deep Submission Tools – usually missed by search engine crawlers
Multi-Submission Tools – submits a website to multiple search engines and directories
All businesses should be cautious when dealing with some submission tools. Certain ones may try to scam website designers. They agree to submit a site to thousands of directories and search engines for a low fee. Most of these search engines are either unreal or of no worth to a company’s website.
A good idea is to ask for a list of the directories and search engines which the tool will submit your site to just to be on the safe side. After receiving the list, conduct a thorough research of each site before you actually invest in the submission tool.
Reasons to invest in a submission tool:
Improve your ranking
Save time
More traffic to website
Creates more backlinks
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Defined as automated programs and applications, submission tools remember the repetitive information that is required to get a website listed in a directory or search engine. Many Search Engine Optimization professionals and companies have invested in some sort of submission tools software.
There are two types of submission tools available:
Deep Submission Tools – usually missed by search engine crawlers
Multi-Submission Tools – submits a website to multiple search engines and directories
All businesses should be cautious when dealing with some submission tools. Certain ones may try to scam website designers. They agree to submit a site to thousands of directories and search engines for a low fee. Most of these search engines are either unreal or of no worth to a company’s website.
A good idea is to ask for a list of the directories and search engines which the tool will submit your site to just to be on the safe side. After receiving the list, conduct a thorough research of each site before you actually invest in the submission tool.
Reasons to invest in a submission tool:
Improve your ranking
Save time
More traffic to website
Creates more backlinks
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Monday, September 14, 2009
Multiple Versions of Your Pages: Mirror Sites
Mirror sites are beginning to be used to provide additional ways to access popular web resources. What many website publishers have learned is that if they mirror individual pages, they can draw in additional traffic to their website.
On the Internet, a mirror site is an exact copy of another Internet site. Mirror sites are most commonly used to provide multiple sources of the same information, and are of particular value as a way of providing reliable access to large downloads. Mirroring is a type of file synchronization.
To give mirrored pages greater importance, website publishers keep their pages short and try to use nothing but text descriptions and keywords. They often use different descriptions and keywords to alter the pages to specific audiences and search engines and then save the pages with unique names. For example, pages may be named in sequence, such as index1.htm, index2.htm, index3.htm, and so on. Once finished, each single page is registered.
Search engines and directories look favorably on any website that tries to manipulate things in this manner and visitors often don’t appreciate being redirected like this. The bottom line here is not to use this trick!
About CODANK Charlotte Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.For more information, visit us at www.codank.com
On the Internet, a mirror site is an exact copy of another Internet site. Mirror sites are most commonly used to provide multiple sources of the same information, and are of particular value as a way of providing reliable access to large downloads. Mirroring is a type of file synchronization.
To give mirrored pages greater importance, website publishers keep their pages short and try to use nothing but text descriptions and keywords. They often use different descriptions and keywords to alter the pages to specific audiences and search engines and then save the pages with unique names. For example, pages may be named in sequence, such as index1.htm, index2.htm, index3.htm, and so on. Once finished, each single page is registered.
Search engines and directories look favorably on any website that tries to manipulate things in this manner and visitors often don’t appreciate being redirected like this. The bottom line here is not to use this trick!
About CODANK Charlotte Web Design
CODANK is a top rated Charlotte Web Design, Internet Marketing and Search Engine Optimization firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. We specialize in web design and development, branding and identity, internet marketing, and content management systems.For more information, visit us at www.codank.com
Subscribe to:
Posts (Atom)
