On The Go: Mobile Marketing

How often do you see people with their heads down looking at a cell phone? Probably numerous times a day! If they aren’t talking on it then more than likely they are surfing the web – also known as mobile web. With the sudden increase in cell phones, PDAs, and other fancy gadgets, businesses are beginning to take advantage of what many have coined as mobile marketing.

The mobile web is similar to a normal desktop web, but it is accessed from a mobile phone by using its web browser. The U.S. leads the world with a 15.6 mobile web penetration and 40 million active mobile web users according to Nielsen Mobile. The U.K. is second with 12.9 percent penetration, and Italy is third with 11.9 percent.

Small businesses, such as hair salons to sports agencies are using mobile marketing campaigns to help draw in new customers. Because promoting via mobile browsing is less expensive than most other marketing efforts, a business should utilize the opportunity as much as possible. One of the best ways to reach out to potential customers is to make it easy for them to locate you on the go. It is very helpful to start by placing your address, phone number and hours of operation up on the mobile web.

Even though the mobile web is still in its developmental stages, it is one of the largest emerging market opportunities in history. It has attracted a lot of attention because of its increasing popularity and apparent potential. The mobile web is growing fast and so are the possibilities for mobile marketing campaigns.

The total value of advertising on mobile was 2.2 billion dollars in 2007.

Top Mobile Web Providers

· Verizon
· AT&T
· Sprint
· T-Mobile
· U.S. Cellular

About CODANK Web Design

CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com