Face-to-face meetings with potential clients are completely different from the impact of a website. It is best to present your best work in order to leave a good impression. If you don’t, viewers will not hesitate to go elsewhere. Setting precise goals for your site and being sure to prioritize efficiently is very important.
Top priority pages, which are the ones that your visitors will most likely gravitate to, is the content that a company needs to pay close attention to. During the search engine optimization planning stages, looking at each individual page on the site instead of the entire site as a whole is best. Doing so will help you maximize your website’s potential when it comes down to search engine optimization and marketing.
Once you have prioritized your site, you should assess exactly where you stand and identify where you need to be. As stated above, assess each page separately. In SEO, individual pages are evenly important than the entire site as a whole. A company should design pages in efforts to achieve high rank in search results.
To help with assessing your website, you should create a document that outlines the current position of each page. Place columns for each element of the site that you are assessing, the current status, needed improvements, and the date that improvements need to be met. To help you stay organized, it would be beneficial to have a check box next to each item so that you can mark off completed improvements.
Site Assessment Components
· Page Content – Be sure to keep fresh, relevant, and updated content to achieve good page ranking.
· Sit/Page Tagging – Pay close attention to your title and description tags because they are the most important to a search engine.
· Site Map – Creating a site map will help your website be more accurately linked.
· Site Links – Placing links on your site helps crawlers and spiders collect data that is stored for a search engines use.
About CODANK Web Design
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at www.codank.com.
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