Don’t Get Caught Spamming!

While planning and actually carrying out your search engine optimization strategy, there are several rules and regulations that need to be followed. Unfortunately, there are many web sites and web pages which are meant to trick viewers and search engines. This is considered search engine optimization (SEO) spam.

According to Wikipedia.org, SEO Spam (also known as Spamdexing) involves a number of methods, such as repeating unrelated phrases, to manipulate the relevancy or prominence of resources indexed by a search engine in a manner inconsistent with the purpose of the indexing system.

This type of spam works similar to that of telemarketers who call your house and won’t take no for an answer, except SEO spam fills up search engine results pages. If you are ever detected as a possible spammer, your search rankings will be punished and will more than likely be removed from search engines all together.

Below is a list of spamming methods commonly used:

Hidden Text – Text is usually the same color as the background of the page so that visitors cannot see it. The text is normally a collection of keywords and phrases.

Gateway Pages – Designed specifically to attract search crawlers but are useless to the visitors. Normally, a gateway page will have only the visible text, “click here to enter”.

Keyword Stuffing – Repeatedly placing keywords on a web site

Transparent Links – Links included on a page but are the same color as the background.

Link-Only Pages – These pages consist of nothing but links. This should be avoided by any means necessary.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com