Wednesday, May 26, 2010

Subscription Field 101

Sending your web site visitors promotional materials can be very beneficial to your business’ success. The best way to collect information from participants is by adding a subscription field on your web site. Many different forms are used by search sites and directories. Majority of these fields ask whether or not a visitor would like to receive information or other promotional material by e-mail or direct mailing.

In order to guarantee that your company receives subscriptions only from people who are truly interested in what you have to offer, it is recommended to place the subscription field in a spot that is easy to be found, use clear wording, and deselect the field by default.

If your web site uses forms that allow visitors to submit comments, sign a guestbook, or enter any other type of data, you should consider adding a subscription field as well.

Below are a few general subscription field questions that would be useful to include:

•Would you like to receive weekly updates from our web site?
•Do you want to receive notifications when this page is updated?
•Can we send you press releases related to our company?
•Can we send you daily highlights of interesting areas within our web site?
•Would you like to receive advertisements and promotional material from our sponsors?

The more information that you ask for, the less likely the visitor will agree to subscribe. It is important to keep it short and simple. Also, be sure to make it as easy as possible for your visitors to sign up.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

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