It is very important to conduct a thorough competitive analysis prior to beginning your search engine optimization (SEO) plan. A break down of your competition should be your #1 priority, along with properly tagging your website, and keyword analysis.
Analyzing your competitor’s web statistics, conversions, and other basics, as well as your own, is an ongoing process. Studying their online behavior may help you reach popular search engines quicker or even draw in more traffic early on. Whatever the case, a business should always perform an analysis.
It is best to remember that you should not only analyze your direct competitors, but your indirect competitors as well. Also, take a look at the companies who are ahead of you in search engine rankings, even if they’re offerings are unlike your own business.
A competitive analysis should cover the following elements:
Meta data: Look at what meta data your competitors are including. How is it worded? You can access the source code of a site by selecting Source from the View menu on your web browser.
Site rankings: Where in the SERPs is the competitor’s site ranked? Make note of the top three to five sites.
Page saturation: Are their pages indexed? Look to see what you should include or exclude on your site pages.
Page titles: Is the sites page titles consistent? What keywords do they use, if any at all? How competition uses page titles should give you an indication of what you’re doing right or wrong with your own site.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
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