Search engine optimization professionals tend to disagree as to whether or not search engines should penalize companies that do not follow their SEO guidelines and regulations. If you were to do your research, you will discover that a majority of search engines won’t actually admit to the specific penalties that decrease a web sites ranking. Unfortunately, they only disclose when a page has been delisted from a search engine.
There are quite a few reasons a search engine might remove a web site from its index. Potential ways to get delisted include: cloaking, linking schemes, keyword stuffing, even over optimization.
Once a web site has been delisted, it is possible to get re-listed. It is recommended that webmasters correct the errors and then give search engine crawlers the opportunity to recrawl a site. Once this has been completed, a web site will be added back into the index. There is a chance that it will take a few months to see the results.
However, a web site may simply lose a higher ranking rather than actually being delisted. Normally, this is not the result of a penalty from a search engine. A drop in ranking could be due to a problem with the web site or web server.
Below are a few reasons why a web site’s ranking may decrease:
• Broken or spammy links
• Another site is redesigned
• Server issues and hosting issues
• A search engine algorithm change
If you find your web site’s rank decrease, begin a thorough investigation and fix the problem quickly. And if you have been delisted, again, handle the issue as soon as possible. Attempt not to let the same problems happen more than once. More importantly, learn how to stay on a search engine’s good side!
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
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