Read It or Watch It?

Why YouTube videos are important for website marketing

People love YouTube videos. They can be funny, concise, and entertaining to watch. They allow people to self advertise and have the potential to reach billions of viewers. What’s even better is that they’re free—whether you want to watch a video or post one. When people are searching on the web and see the window with the video player and the play button front and center, they are most likely going to hit play. That’s why it’s important for you to utilize YouTube videos as an opportunity to advertise for your company’s website. At CODANK, a Charlotte web design company, we help our clients make YouTube videos for their websites.

In this age of internet speed and knowledge exchange, people want information—fast. Watching a video takes less time and energy than reading. If given the chance, most people will opt out of the long winded piece of writing and go for the short video clip. That’s why YouTube videos come up on the search results page first, before all the written articles. Videos are captivating and easy to absorb. They are also often more intriguing than a written work. People will be more likely to keep watching a video than keep reading an article if it gets boring. If you have a stimulating visual advertisement for your website, you will reach out to more people and increase popular knowledge about your company.

When trying to advertise your company on the web, it can be difficult to spread the word about your business. If your company’s website is at the bottom of the search results page, you’ll have trouble getting website traffic. SEO techniques certainly help, but that still won’t guarantee that people will click on your website’s link before the others on the search results page; therefore, you need to implement YouTube videos into your marketing strategies. When searching for anything on the World Wide Web, videos come at the top of the search results page; search engines know that people are likely to click on videos before they click on an article. By creating YouTube videos to advertise your business, you are raising the possibility that your video is going to come up at the top of the search results page. People will click on your video and be instantly directed to your company.

As a CODANK team, we help you make videos to improve your website marketing techniques. We work closely with our clients to ensure that we take the best route when creating websites and promoting businesses on the web. Check out our website to learn more about how CODANK can assist you with your website design and marketing needs.