Monday, August 20, 2012

Website Design Errors You Should Avoid


Creating a website for your business is a great way to put your company name out there and display your business model to potential clients almost anywhere in the world. But before spending all that time and money on a website design company, you need to make sure you are getting your money’s worth. You want your website to attract customers, increase website traffic, and draw in more business. Here are a few blunders you should avoid when planning out your company’s web presence. Keep these in mind when consulting with your website design company.

Give the viewer some room to breathe:
Cool images, videos, and fonts can be good for your company’s web presence; however, you need to know when enough is enough. Don’t have too many animations or widgets that take a long time to load--people won’t want to wait. Too many images and videos can also distract the viewer from the actual content of your website. Remember, the goal of your website is to promote your business model. Some fancy web design features are good, but keep the main focus on the content of your website.

Spelling and Grammar:
Speaking of content, you want to make sure you have good spelling and grammar. This may sound like a no brainer, but you’d be surprised how many errors appear on company websites. Take the time to proofread and edit your content. If you have typos, your readers won’t find you credible or trust the quality of your service.

Don’t Be Afraid of White Space:
You may have the urge to take up every square inch of white space on your web pages. But stop and think about using the white space to your advantage. White space can make images pop and make your content clearer. Too much color can distract the viewer and be too overwhelming. Contrast between content and design can be a good thing, forcing the reader to appreciate the design and still focus on the content.

Don’t Forget About SEO:
You want to make sure you content is search engine friendly. Create an SEO plan and figure out how you want to incorporate your website design and content. High quality content with key words related to your business will help put you higher on the search results page.

Your company’s website should do its job of informing people about your business and projecting your company name on a global scale. It’s important not to make these blunders so that your website can be effective, alluring, and informative. If you’re thinking of creating a website for your company, contact Codank Web Design. We are dedicated to making original websites for all our clients.  

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