Creating a website for your business is a great way to put
your company name out there and display your business model to potential
clients almost anywhere in the world. But before spending all that time and
money on a website design company, you need to make sure you are getting your
money’s worth. You want your website to attract customers, increase website
traffic, and draw in more business. Here are a few blunders you should avoid
when planning out your company’s web presence. Keep these in mind when consulting
with your website design company.
Give the viewer some
room to breathe:
Cool images, videos, and fonts can be good for your
company’s web presence; however, you need to know when enough is enough. Don’t
have too many animations or widgets that take a long time to load--people won’t
want to wait. Too many images and videos can also distract the viewer from the
actual content of your website. Remember, the goal of your website is to
promote your business model. Some fancy web design features are good, but keep
the main focus on the content of your website.
Spelling and Grammar:
Speaking of content, you want to make sure you have good
spelling and grammar. This may sound like a no brainer, but you’d be surprised
how many errors appear on company websites. Take the time to proofread and edit
your content. If you have typos, your readers won’t find you credible or trust
the quality of your service.
Don’t Be Afraid of
White Space:
You may have the urge to take up every square inch of white
space on your web pages. But stop and think about using the white space to your
advantage. White space can make images pop and make your content clearer. Too
much color can distract the viewer and be too overwhelming. Contrast between
content and design can be a good thing, forcing the reader to appreciate the
design and still focus on the content.
Don’t Forget About
SEO:
You want to make sure you content is search engine friendly.
Create an SEO plan and figure out how you want to incorporate your website
design and content. High quality content with key words related to your
business will help put you higher on the search results page.
Your company’s website should do its job of informing people
about your business and projecting your company name on a global scale. It’s important
not to make these blunders so that your website can be effective, alluring, and
informative. If you’re thinking of creating a website for your company, contact
Codank Web Design. We are dedicated to making original websites for all our
clients.
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