Google has quickly become the most commonly known search engine on the Internet and is also becoming very well known for its other Internet based services like Google Maps and Google Earth. It only makes sense then to want to be right at the top of Google's search engines for, what you assume, people will be searching for. This is what its all about... getting Google to index your page fairly high so lets look at how Google looks at your site.
A misconception about Google is that its bots look at your META tags. This is the old school way of telling search engines exactly what was on your page but this doesn't fly anymore. Also, if you have duplicate links to the same place, Google only indexes one as part of your webpage. Another thing that will do you no good is all graphics, audio, video, and animations. Google pays absolutely no attention to these so you do not need to consider what Google will think of your logo or latest video.
What Google does care about is content. Content is the first and foremost priority in any SEO project. Your small business website needs to have great content, loaded with the keywords that people are going to search and it needs to be solid content that readers aren't going to ignore because its clearly over optimized. Use a good keyword tool like Google's Adwords Keyword Tool to find some keywords that people might be searching and choose a few that represent your niche market and make them ever present on your website. Also, another huge influence of Google's ranking is your involvement with other sites. Linking to and from other sites will do your Google ranking wonders! A lot of websites out there offer a free link to their website in return for a link to your website on theirs. This is because Google rates the "popularity" of your website. This means that if users are linking to your site because of article you wrote or because your blog offers lots of good information, then you will have a much greater opportunity of being high on Google.
Remember, these "rules" are specific to Google. Some search engines do put a little emphasis on META tags as well as other things but wasting your time trying to find out how all the small search engines index and trying to optimize your site accordingly will be a waste of time and likely not worth it. So get your content working for you and spread your network out to other companies that you can link to.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative.
We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few. All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today! For more information, visit us at http://www.codank.com
Showing posts with label Getting Known. Show all posts
Showing posts with label Getting Known. Show all posts
Friday, May 29, 2009
Friday, April 17, 2009
What’s your name?
The first impression that a visitor to your website will have is your URL or Uniform Resource Locator. For this reason, it is very important that you choose something suitable to your company. You also want the visitor to remember the name of your site and how to get to it. Let’s explore some ways to help decide the URL for your website.
The most important part of a URL is that it reflects your business. Nobody goes to “AfricanSwallows.com” when they’re looking for a used car. There are exceptions to this rule but it is very difficult to attract visitors to your website when the name does not have any correlation to the product or service you are offering. Let’s say you start a web design company Charlotte called “Charlotte Web Design”. Obviously, your first choice will be “CharlotteWebDesignandDevelopment.com”. If this is unavailable, you should seek something similar that is not too long but is still straightforward.
Length and notability are also very important things to consider when looking at a URL. You want your URL to be as short as possible while still maintaining the idea of your company. URLs such as “Google.com”, or “MSN.com” are very easy to remember, not only because they are wildly famous, but also because they are very succinct. When you are brainstorming your URL, make sure it is terse and to the point, this helps the visitor remember the name of your website and dwindles the chance of them misspelling it.
Lastly, consider which extension you want. It is most likely that you want to use a .com address. While there are many out there (.biz, .net, .org,), .com is the most common and the easiest to remember. When you are searching for your URL, .com will be the best choice in almost 100% of cases.
Choosing a good URL can really benefit you in the long run, especially if your business ends up being very well known. A good choice now can lead to many return customers and can add to the overall notoriety of your name. Remember, make it reflect your business, keep it short, and go for “.com”. When in doubt, contact a good company Codank and let our experience in web development and SEO take your URL to its highest potential.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative. We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few.
All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today!
For more information, visit us at http://www.codank.com
The most important part of a URL is that it reflects your business. Nobody goes to “AfricanSwallows.com” when they’re looking for a used car. There are exceptions to this rule but it is very difficult to attract visitors to your website when the name does not have any correlation to the product or service you are offering. Let’s say you start a web design company Charlotte called “Charlotte Web Design”. Obviously, your first choice will be “CharlotteWebDesignandDevelopment.com”. If this is unavailable, you should seek something similar that is not too long but is still straightforward.
Length and notability are also very important things to consider when looking at a URL. You want your URL to be as short as possible while still maintaining the idea of your company. URLs such as “Google.com”, or “MSN.com” are very easy to remember, not only because they are wildly famous, but also because they are very succinct. When you are brainstorming your URL, make sure it is terse and to the point, this helps the visitor remember the name of your website and dwindles the chance of them misspelling it.
Lastly, consider which extension you want. It is most likely that you want to use a .com address. While there are many out there (.biz, .net, .org,), .com is the most common and the easiest to remember. When you are searching for your URL, .com will be the best choice in almost 100% of cases.
Choosing a good URL can really benefit you in the long run, especially if your business ends up being very well known. A good choice now can lead to many return customers and can add to the overall notoriety of your name. Remember, make it reflect your business, keep it short, and go for “.com”. When in doubt, contact a good company Codank and let our experience in web development and SEO take your URL to its highest potential.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative. We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few.
All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today!
For more information, visit us at http://www.codank.com
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