Google has quickly become the most commonly known search engine on the Internet and is also becoming very well known for its other Internet based services like Google Maps and Google Earth. It only makes sense then to want to be right at the top of Google's search engines for, what you assume, people will be searching for. This is what its all about... getting Google to index your page fairly high so lets look at how Google looks at your site.
A misconception about Google is that its bots look at your META tags. This is the old school way of telling search engines exactly what was on your page but this doesn't fly anymore. Also, if you have duplicate links to the same place, Google only indexes one as part of your webpage. Another thing that will do you no good is all graphics, audio, video, and animations. Google pays absolutely no attention to these so you do not need to consider what Google will think of your logo or latest video.
What Google does care about is content. Content is the first and foremost priority in any SEO project. Your small business website needs to have great content, loaded with the keywords that people are going to search and it needs to be solid content that readers aren't going to ignore because its clearly over optimized. Use a good keyword tool like Google's Adwords Keyword Tool to find some keywords that people might be searching and choose a few that represent your niche market and make them ever present on your website. Also, another huge influence of Google's ranking is your involvement with other sites. Linking to and from other sites will do your Google ranking wonders! A lot of websites out there offer a free link to their website in return for a link to your website on theirs. This is because Google rates the "popularity" of your website. This means that if users are linking to your site because of article you wrote or because your blog offers lots of good information, then you will have a much greater opportunity of being high on Google.
Remember, these "rules" are specific to Google. Some search engines do put a little emphasis on META tags as well as other things but wasting your time trying to find out how all the small search engines index and trying to optimize your site accordingly will be a waste of time and likely not worth it. So get your content working for you and spread your network out to other companies that you can link to.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative.
We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few. All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today! For more information, visit us at http://www.codank.com
Showing posts with label Google Docs. Show all posts
Showing posts with label Google Docs. Show all posts
Friday, May 29, 2009
Thursday, May 28, 2009
#1 On Google: The Holy Grail
There is a lot of hype about getting your business’ website to the top of Google. What this means is that your website shows up first when the most common search queries are entered into the search engine. Many times, Wikipedia is the number one or one of Google’s services is number one but is it even that important?
Most sources say yes, getting as high as you possibly can on major search engines like Google, can make or break your online presence. When a normal person enters a search for “web hosting” they are going to have a lot of options before yours if you are on the fourth page. It is very different from the real world of advertising in that, if you have a lot of money, you can get advertised in the best places; buildings, billboards, sidewalks, whatever you can pay for! But in the world of online marketing, even the small business website with enough strategy and good SEO can out advertise the big guys if not just compete with them.
So here are some tips for sending your website to the top. First, when you are choosing keywords to embed all over your site, be specific. I love Google’s AdWords Keyword Tool because it allows you to pick a search term or phrase and it quickly returns hundreds of related search terms in an organized list. When choosing from these, make sure to remember to be as specific as possible. Choosing “construction Charlotte NC” is not as appropriate as “Wood Decks Charlotte NC” for a company that specializes in deck building. Finding a niche and sticking with that is much more advantageous than making sure that you have covered every bit of ground you can think of. Also, try to write some content that employs these keywords as much as possible. Write an article or a top 100 article pertaining to your industry to draw people in and make good use of those keywords.
A good Google ranking can do wonders for your small business website or your e-commerce website. People tend to choose from Google’s results hierarchically and being as high as possible can only help you in the end. Choosing specific keywords or phrases and making sure they show up as frequently as possible on your page is definitely a good start. So good luck and good Googling!
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative.
We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few. All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today! For more information, visit us at http://www.codank.com
Most sources say yes, getting as high as you possibly can on major search engines like Google, can make or break your online presence. When a normal person enters a search for “web hosting” they are going to have a lot of options before yours if you are on the fourth page. It is very different from the real world of advertising in that, if you have a lot of money, you can get advertised in the best places; buildings, billboards, sidewalks, whatever you can pay for! But in the world of online marketing, even the small business website with enough strategy and good SEO can out advertise the big guys if not just compete with them.
So here are some tips for sending your website to the top. First, when you are choosing keywords to embed all over your site, be specific. I love Google’s AdWords Keyword Tool because it allows you to pick a search term or phrase and it quickly returns hundreds of related search terms in an organized list. When choosing from these, make sure to remember to be as specific as possible. Choosing “construction Charlotte NC” is not as appropriate as “Wood Decks Charlotte NC” for a company that specializes in deck building. Finding a niche and sticking with that is much more advantageous than making sure that you have covered every bit of ground you can think of. Also, try to write some content that employs these keywords as much as possible. Write an article or a top 100 article pertaining to your industry to draw people in and make good use of those keywords.
A good Google ranking can do wonders for your small business website or your e-commerce website. People tend to choose from Google’s results hierarchically and being as high as possible can only help you in the end. Choosing specific keywords or phrases and making sure they show up as frequently as possible on your page is definitely a good start. So good luck and good Googling!
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative.
We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few. All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today! For more information, visit us at http://www.codank.com
Saturday, April 11, 2009
Google Docs
I’d like to present a scenario for you. Let’s say you are a freelance copywriter with many jobs on your plate. You are editing content for web pages, writing your own advertisements, writing brochures for large companies, blogging for small businesses, and you have a few worker bees to take care of some of the lesser work. Now imagine your Outlook, Entourage, or Mail application’s inbox. Pretty scary huh?
You can imagine how complicated your e-mailing experience can be when multiple attachments are sent to and from your computer everyday. Oftentimes we are revising documents and editing them before sending them right back where they came from creating multiple copies on multiple computers. This type of thing stresses many an e-mailer out there and makes it hard to stay organized when things get busy. Google Docs is definitely the fix for this person.
I came across Google Docs and watched their “Google Docs in Plain Language”. To give a quick summary, Google Docs is a remote place on the Internet that is used for storing any kind of document, spreadsheet, or presentation that you may be working with. Instead of receiving and sending multiple attachments everyday, they can be stored remotely and accessed by any user with the right credentials. This can help everyone be more productive with documents that are constantly being pinballed back and forth with new changes each time. Google Docs makes it easy to do this as well with their “add collaborators” feature. All you need to do is add their e-mail to a list and click “add collaborator” and they will now be able to make changes to the document. All you have to do is pick who can view and notify your client, co-worker, or other where it is stored.
For instance, let’s say you are the editor-in-chief for the state magazine of North Carolina. Many of your employees will be sending in all sorts of documents pertaining to the magazine that may or may not need editing. Now if each of these is handled separately via e-mail attachment, confusion will certainly occur but you know better. You are storing these documents digitally with Google Docs and your employees are logging in and posting their work and you are collaborating right there and they are able to see the finished product. How much more efficient and organized is this?
With Google Docs, you can make your e-mail attachment nightmares a thing of the past and start organizing remotely. This will help productivity and the overall stress load for all who are involved. If you haven’t heard of this tool, explore a bit by checking out some videos or tutorials to see if it’s for you. If not, then what’s the big deal? It was completely free just like all things Google.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative. We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few.
All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today!
For more information, visit us at http://www.codank.com
You can imagine how complicated your e-mailing experience can be when multiple attachments are sent to and from your computer everyday. Oftentimes we are revising documents and editing them before sending them right back where they came from creating multiple copies on multiple computers. This type of thing stresses many an e-mailer out there and makes it hard to stay organized when things get busy. Google Docs is definitely the fix for this person.
I came across Google Docs and watched their “Google Docs in Plain Language”. To give a quick summary, Google Docs is a remote place on the Internet that is used for storing any kind of document, spreadsheet, or presentation that you may be working with. Instead of receiving and sending multiple attachments everyday, they can be stored remotely and accessed by any user with the right credentials. This can help everyone be more productive with documents that are constantly being pinballed back and forth with new changes each time. Google Docs makes it easy to do this as well with their “add collaborators” feature. All you need to do is add their e-mail to a list and click “add collaborator” and they will now be able to make changes to the document. All you have to do is pick who can view and notify your client, co-worker, or other where it is stored.
For instance, let’s say you are the editor-in-chief for the state magazine of North Carolina. Many of your employees will be sending in all sorts of documents pertaining to the magazine that may or may not need editing. Now if each of these is handled separately via e-mail attachment, confusion will certainly occur but you know better. You are storing these documents digitally with Google Docs and your employees are logging in and posting their work and you are collaborating right there and they are able to see the finished product. How much more efficient and organized is this?
With Google Docs, you can make your e-mail attachment nightmares a thing of the past and start organizing remotely. This will help productivity and the overall stress load for all who are involved. If you haven’t heard of this tool, explore a bit by checking out some videos or tutorials to see if it’s for you. If not, then what’s the big deal? It was completely free just like all things Google.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative. We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few.
All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today!
For more information, visit us at http://www.codank.com
Subscribe to:
Posts (Atom)
