There is a lot of hype about getting your business’ website to the top of Google. What this means is that your website shows up first when the most common search queries are entered into the search engine. Many times, Wikipedia is the number one or one of Google’s services is number one but is it even that important?
Most sources say yes, getting as high as you possibly can on major search engines like Google, can make or break your online presence. When a normal person enters a search for “web hosting” they are going to have a lot of options before yours if you are on the fourth page. It is very different from the real world of advertising in that, if you have a lot of money, you can get advertised in the best places; buildings, billboards, sidewalks, whatever you can pay for! But in the world of online marketing, even the small business website with enough strategy and good SEO can out advertise the big guys if not just compete with them.
So here are some tips for sending your website to the top. First, when you are choosing keywords to embed all over your site, be specific. I love Google’s AdWords Keyword Tool because it allows you to pick a search term or phrase and it quickly returns hundreds of related search terms in an organized list. When choosing from these, make sure to remember to be as specific as possible. Choosing “construction Charlotte NC” is not as appropriate as “Wood Decks Charlotte NC” for a company that specializes in deck building. Finding a niche and sticking with that is much more advantageous than making sure that you have covered every bit of ground you can think of. Also, try to write some content that employs these keywords as much as possible. Write an article or a top 100 article pertaining to your industry to draw people in and make good use of those keywords.
A good Google ranking can do wonders for your small business website or your e-commerce website. People tend to choose from Google’s results hierarchically and being as high as possible can only help you in the end. Choosing specific keywords or phrases and making sure they show up as frequently as possible on your page is definitely a good start. So good luck and good Googling!
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative.
We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few. All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today! For more information, visit us at http://www.codank.com
Showing posts with label Charlotte Marketing. Show all posts
Showing posts with label Charlotte Marketing. Show all posts
Thursday, May 28, 2009
Tuesday, April 28, 2009
Is E-Commerce Recession Proof?
Everybody is affected by a slow economy. Whether your actual income has decreased is another story but it is safe to say that the vast majority of Americans have suffered in some way from a less than perfect economic system. Is E-Commerce immune to a slowing or recessing economy, and what does this mean for you?
E-commerce and Internet sales have been on the rise ever since the Internet first hit mainstream. This day and age, we are able to buy vacations, sporting goods, clothing, electronics, insurance, cars, lawn mowers, and anything else you can dream of. It would make sense for such a huge, varying industry to follow suit with the rest of commerce but studies are showing that this is quite the contrary. Though Internet sales are slowing, in many cases, e-commerce has proven to be quite resilient.
Why does the Internet thrive so well in such a terrible economy? Speculators suggest the idea that with more and more consumers pinching their pennies and trying to find better ways to spend their money, they are turning to the greatest place to find the right price, the Internet. Also, studies have shown that the affluent, being the minority, make up a majority of the Internet revenue. So these groups of people who do not worry about the recession are still spending as if there were no problems.
E-commerce has slowed just like the rest of our economy but it has stilled proved to be extremely resistant in the face of a bad economy. What does this mean for you? This means that you should take advantage of every opportunity you have. People are more and more turning to the Internet and we want you to have a piece of that pie. At CODANK, we offer custom development of E-commerce web sites tailored to whatever you have in mind. Contact us for more information.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative. We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few.
All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today!
For more information, visit us at http://www.codank.com
E-commerce and Internet sales have been on the rise ever since the Internet first hit mainstream. This day and age, we are able to buy vacations, sporting goods, clothing, electronics, insurance, cars, lawn mowers, and anything else you can dream of. It would make sense for such a huge, varying industry to follow suit with the rest of commerce but studies are showing that this is quite the contrary. Though Internet sales are slowing, in many cases, e-commerce has proven to be quite resilient.
Why does the Internet thrive so well in such a terrible economy? Speculators suggest the idea that with more and more consumers pinching their pennies and trying to find better ways to spend their money, they are turning to the greatest place to find the right price, the Internet. Also, studies have shown that the affluent, being the minority, make up a majority of the Internet revenue. So these groups of people who do not worry about the recession are still spending as if there were no problems.
E-commerce has slowed just like the rest of our economy but it has stilled proved to be extremely resistant in the face of a bad economy. What does this mean for you? This means that you should take advantage of every opportunity you have. People are more and more turning to the Internet and we want you to have a piece of that pie. At CODANK, we offer custom development of E-commerce web sites tailored to whatever you have in mind. Contact us for more information.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative. We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few.
All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today!
For more information, visit us at http://www.codank.com
Getting Advertisers to Use Your Site
It seems like a great idea to just let a few advertisers post a couple of non-intrusive ads related to your business and move on with a little bit more revenue coming in. It is rarely this simple but with some research and a little bit of time, your website could be generating some significant money.
There are multiple ways to get advertisers to advertise on your website. One of them is Google’s Adsense program. This is the easiest to begin using because its absolutely free and anyone can join. Basically, Google generates ads based on the content of your website. For example, if you have a graphic design company in Charlotte, North Carolina, the companies who pay Google’s Adsense program will have their ads displayed on your site. It will most likely be related ads such as “Charlotte Web Design”, “Graphic Design North Carolina”, or products associated with your industry. Then, the text-based ads are integrated into your website. You have probably seen this; they say “ads by Google” across the bottom. They are usually only mildly intrusive and, depending on where you choose to place them, they can still be very noticeable. The pay structure for this is different than most others. Google pays you per click on their ads. It is not significant per click but if you are bringing in thousands of visitors every day, this is definitely a good option for you.
Another way to get ads on your site is simply asking. Approach companies directly and ask them if they would like a spot on your website. This is a more unpredictable, probably slower way to get advertisers attracted to your site but there are a few things you can do to speed up the process. Consider making a “For Advertisers” page to your site, maybe on your about page or contact page. Then, when you are writing keyword rich articles or blogs, link to that page on the phrase “click here if you want to advertise”. That way, people who are interested in your industry know that you are interested in doing business with them. Sometimes all it takes is asking!
One more way to get these money generating ads is using an affiliate program. This can be slightly more involved but just like most everything else, it can be very rewarding in the end. Basically, you have a link or ad to an affiliate website on your website. Then, when people are browsing your website, they see that ad, which should be closely related to your website’s content, and they follow the link. Now each sale that is made through your site is commissioned to you. So you get a little bit of cash and you get a little bit of credibility by being associated with another site.
All of these options are great ways to start advertising for other people on your website. Some of these are very low stress and low maintenance. Others can be quite involved and complicated. The best way to get started is to talk to somebody with experience in the industry. Give CODANK a call and have that much more insight into getting ads on your website.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative. We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few.
All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today!
For more information, visit us at http://www.codank.com
There are multiple ways to get advertisers to advertise on your website. One of them is Google’s Adsense program. This is the easiest to begin using because its absolutely free and anyone can join. Basically, Google generates ads based on the content of your website. For example, if you have a graphic design company in Charlotte, North Carolina, the companies who pay Google’s Adsense program will have their ads displayed on your site. It will most likely be related ads such as “Charlotte Web Design”, “Graphic Design North Carolina”, or products associated with your industry. Then, the text-based ads are integrated into your website. You have probably seen this; they say “ads by Google” across the bottom. They are usually only mildly intrusive and, depending on where you choose to place them, they can still be very noticeable. The pay structure for this is different than most others. Google pays you per click on their ads. It is not significant per click but if you are bringing in thousands of visitors every day, this is definitely a good option for you.
Another way to get ads on your site is simply asking. Approach companies directly and ask them if they would like a spot on your website. This is a more unpredictable, probably slower way to get advertisers attracted to your site but there are a few things you can do to speed up the process. Consider making a “For Advertisers” page to your site, maybe on your about page or contact page. Then, when you are writing keyword rich articles or blogs, link to that page on the phrase “click here if you want to advertise”. That way, people who are interested in your industry know that you are interested in doing business with them. Sometimes all it takes is asking!
One more way to get these money generating ads is using an affiliate program. This can be slightly more involved but just like most everything else, it can be very rewarding in the end. Basically, you have a link or ad to an affiliate website on your website. Then, when people are browsing your website, they see that ad, which should be closely related to your website’s content, and they follow the link. Now each sale that is made through your site is commissioned to you. So you get a little bit of cash and you get a little bit of credibility by being associated with another site.
All of these options are great ways to start advertising for other people on your website. Some of these are very low stress and low maintenance. Others can be quite involved and complicated. The best way to get started is to talk to somebody with experience in the industry. Give CODANK a call and have that much more insight into getting ads on your website.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative. We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few.
All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today!
For more information, visit us at http://www.codank.com
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