Tuesday, April 28, 2009

Getting Advertisers to Use Your Site

It seems like a great idea to just let a few advertisers post a couple of non-intrusive ads related to your business and move on with a little bit more revenue coming in. It is rarely this simple but with some research and a little bit of time, your website could be generating some significant money.

There are multiple ways to get advertisers to advertise on your website. One of them is Google’s Adsense program. This is the easiest to begin using because its absolutely free and anyone can join. Basically, Google generates ads based on the content of your website. For example, if you have a graphic design company in Charlotte, North Carolina, the companies who pay Google’s Adsense program will have their ads displayed on your site. It will most likely be related ads such as “Charlotte Web Design”, “Graphic Design North Carolina”, or products associated with your industry. Then, the text-based ads are integrated into your website. You have probably seen this; they say “ads by Google” across the bottom. They are usually only mildly intrusive and, depending on where you choose to place them, they can still be very noticeable. The pay structure for this is different than most others. Google pays you per click on their ads. It is not significant per click but if you are bringing in thousands of visitors every day, this is definitely a good option for you.

Another way to get ads on your site is simply asking. Approach companies directly and ask them if they would like a spot on your website. This is a more unpredictable, probably slower way to get advertisers attracted to your site but there are a few things you can do to speed up the process. Consider making a “For Advertisers” page to your site, maybe on your about page or contact page. Then, when you are writing keyword rich articles or blogs, link to that page on the phrase “click here if you want to advertise”. That way, people who are interested in your industry know that you are interested in doing business with them. Sometimes all it takes is asking!

One more way to get these money generating ads is using an affiliate program. This can be slightly more involved but just like most everything else, it can be very rewarding in the end. Basically, you have a link or ad to an affiliate website on your website. Then, when people are browsing your website, they see that ad, which should be closely related to your website’s content, and they follow the link. Now each sale that is made through your site is commissioned to you. So you get a little bit of cash and you get a little bit of credibility by being associated with another site.

All of these options are great ways to start advertising for other people on your website. Some of these are very low stress and low maintenance. Others can be quite involved and complicated. The best way to get started is to talk to somebody with experience in the industry. Give CODANK a call and have that much more insight into getting ads on your website.

About CODANK Web Design of Charlotte

CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.

Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative. We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few.

All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.

Contact us for a free quote today!

For more information, visit us at http://www.codank.com

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