During your Search Engine Optimization efforts, trying to come up with the perfect combination of keywords and phrases to drive in traffic to your site can often be challenging. You must make sure that the words you choose are relevant to the content of your website or else it will affect your site ranking.
Once you have properly chosen your specific phrases and keywords, it is now time to start putting those words to work. Be sure to place each word in the correct place and use them appropriately. This will help you toward making your Pay-Per-Click campaigns successful.
When a visitor uses a search engine, such as Google or Yahoo, they typically type in a word or words and click the “search” button. The search engine then looks in its index for those words.
Suppose that you typed Charlotte Web Design. In general, the search engine looks for:
Web pages that contain the exact phrase Charlotte Web Design.
Web pages that don’t have the exact phrase Charlotte Web Design, but do contain the words Charlotte and Web Design in close proximity.
Web pages that have the words Charlotte and Web Design somewhere, though not necessarily close together.
Web pages with word stems Charlotte Web Design.
Web pages that have links pointing to them, in which the link text contains the phrase Charlotte Web Design.
Web pages with links pointing to them with the link text containing the words Charlotte and Web Design, although not together.
As a result, choosing the right keywords is critical. If a specific keyword or phrase does not appear in your pages, your website will not appear when someone enters those keywords into the search engine.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
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