Friday, October 29, 2010

How Page Titles Help a Website

Page titles are one of the most crucial essentials within search engine optimization. When search engine crawlers analyze a web site, the very first part that it looks at is the page titles. A ranking in search results is also due to the measurement of the title on a page. For that reason, a web designer and copywriter should always construct content for a web site with correct page titles.

A page title is found in the HTML tag and is also used on search engine result pages. Good titles can greatly enhance your web sites search engine optimization (SEO).

When creating your page titles, take into account the following tips, suggestions, and recommendations:

• Consider using special characters in the beginning and end of your title to increase notice ability. Characters such as, parentheses, arrows, and asterisks often help to catch a viewer’s attention to your title page.
• Never repeat phrases and keywords in your title tags. Repetition is known as SEO spam to most search engines, so avoid repeating certain words if possible. Do not duplicate keywords in order to obtain a crawler’s attention. Doing so could result in your site being excluded from search engine listing.
• Make an effort to keep titles to 50 characters or less, including spaces. Certain search engines will only index up to 50 characters while others might index up to 150. Yet, sustaining shorter page titles will keep you in search engine results.
• Try not to use your company name in the page title. A better alternative is to use a descriptive keyword or phrase. Using keywords will help to explain exactly what is on the page. It also helps guarantee that your search engine rankings are precise.

Not tagging your page titles properly can cost your web site its high ranking. All of your titles should be short, descriptive, and tagged into your web page coding. By utilizing title tags, you are increasing the possibility of ranking high in Google, Yahoo, Bing/MSN, and many other search engines.

About CODANK Web Design

CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.

For more information, visit us at www.codank.com

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