Social Media 101

By definition, social marketing is a systematic method of marketing along with additional concepts and techniques used to achieve behavioral goals.

As social media begins to become more and more popular, search engine optimization and marketing professionals are encouraging business owners to take advantage of these social web sites as channels for promotion.

Popular Social Media websites include:

• YouTube
• Twitter
• Flickr
• Facebook
• MySpace
• Digg

Businesses have been using MySpace for years to create custom pages for their own promotion. MySpace and other sites give you the opportunity to reach current and potential customers in and around their target demographic.

Online marketers are learning the ins and outs of building a social media profile, growing their network and strategically updating their content. But, it is now time to start advertising. Below are a few aspects of social media advertising that a company should know about.

Advertisements should contain the present state of your business – Always keep your advertisements updated with what is currently going on with your business. You never want to mislead your potential or current customers.

Target the correct consumers with your message – It is vital to place ads of relevance on web sites such as Twitter and Facebook. Because majority of their users are young adults, products and services geared toward them would be fit for advertisement on those types of sites.

Understand your targeted social media channel – As stated above, by knowing who is using social media sites is very important to advertisers.

About CODANK Web Design

CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.

For more information, visit us at www.codank.com.