Study Your Potential Consumers

Marketing campaigns and advertisements tend to focus on specific groups of people. Before billboards, magazine ads, and online postings, companies study their consumers in order to better understand their buying habits.

The process of studying consumers’ behavior is called Behavioral Targeting. This type of study uses information collected on a person’s web browsing behavior (by online companies). Online businesses collect data such as:

• Performed searches
• How often an individual stays on a web site
• Particular pages visited

Fortunately for online companies, they are not only able to track the behavior of users but they are meeting these potential customers in places where they are more likely to make a purchase.

When using behavioral targeting, the following methods are normally utilized to evaluate the different behaviors:

Sequential Behavior – a behavior that happens when a user signs onto a website and then visits pages or performs actions in a chronological manner.

Expected Behavior – what a business expects users to do on a specific type of site.

Repetitive Behavior – a type of behavior from which potential customers do over and over again; users accessing a page in a certain order, repeatedly jumping to a site or at a particular time.

In addition to the behaviors listed above, there are also many categories of behavior that are much more precise. CODANK Charlotte Web Design has included a brief list of some of the categories that can be monitored using behavioral targeting. They include:

• Dog lovers
• Motorcycle purchasers
• Theme Park seekers
• Expecting mothers
• Online Gamers
• Smartphone users
• Vacationers
• Movie watchers
• Luxury car seekers
• Personal investors
• Credit card shoppers
• SUV researchers
• Home buyers

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com