The Search Engine Optimization phase that you conduct includes different steps. One of the most important steps you should pay close attention to is your competitive analysis. Being able to analyze your competition should be placed at the very top of your to-do list, along with site tagging and keyword analysis.
Competitive analysis can be defined as an assessment of the strengths and weaknesses of current and potential competitors. This process provides you with a defensive mechanism from any threats and also helps with any opportunities.
During a competitive analysis, you should identify the following:
Your specific industry
Your competitors
Your customers and what benefits they expect
Key success factors in your industry
When conducting your thorough competitive analysis, it is very important to not only identify your direct competitors but also ones who are indirect. Look at those competitors who are ahead of you in search engine rankings, even if they’re offerings are unlike yours.
Additional competitive analysis tips:
Page saturation: Are their pages indexed? Look to see what you should include or exclude on your site pages.
Meta data: Look at what meta data your competitors are including. How is it worded? You can access the source code of a site by selecting 'Source from the View' menu on your web browser.
Page titles: Is the sites page titles consistent? What keywords do they use, if any at all? How competition uses page titles should give you an indication of what you’re doing right or wrong with your own site.
Site rankings: Where in the SERPs is the competitor’s site ranked? Make note of the top three to five sites.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Showing posts with label browser. Show all posts
Showing posts with label browser. Show all posts
Wednesday, February 17, 2010
Wednesday, February 10, 2010
Web Design Tips III
Building a web site can be complex yet simple all at the same time. There are many aspects that many designers and companies skip over during the process. Keeping in mind Search Engine Optimization and usability, crafting a web site should be a well thought-out and organized method.
CODANK Charlotte Web Design is here to provide companies with some of the essential web design tips that every web site should follow. Be sure to refer back to our first set of tips here.
CODANK Tips for Web Design
Browser Compatibility – All sites should be browser compatible. Your site’s look should be the same in Google Chrome as well as in Mozilla Firefox. It is wise not to stop designing a web site after you have found out that it looks marvelous on Internet Explorer. Consult with your designer to make sure that all HTML is correct for each browser.
Navigation – Create navigation on your web site that makes it easy for visitors to go through it. It is best to place all important links at accessible spots of the page – preferably right on top. Try to link as many pages of your web site as possible.
Comprehensible Font – Try to steer away from bright colors and font that may not be available on most computers – such as Comic Sans. The best professional fonts to stick with are Arial and Verdana.
Links – Make it a mandatory duty to check for broken links within your web site before loading it to your web server. In applications such as Dreamweaver you are able to check for broken links on any file.
If you design your web site by using the tips and suggestions from above, CODANK Charlotte Web Design guarantees that each one of your visitors will have a wonderful first impression of your web site.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
CODANK Charlotte Web Design is here to provide companies with some of the essential web design tips that every web site should follow. Be sure to refer back to our first set of tips here.
CODANK Tips for Web Design
Browser Compatibility – All sites should be browser compatible. Your site’s look should be the same in Google Chrome as well as in Mozilla Firefox. It is wise not to stop designing a web site after you have found out that it looks marvelous on Internet Explorer. Consult with your designer to make sure that all HTML is correct for each browser.
Navigation – Create navigation on your web site that makes it easy for visitors to go through it. It is best to place all important links at accessible spots of the page – preferably right on top. Try to link as many pages of your web site as possible.
Comprehensible Font – Try to steer away from bright colors and font that may not be available on most computers – such as Comic Sans. The best professional fonts to stick with are Arial and Verdana.
Links – Make it a mandatory duty to check for broken links within your web site before loading it to your web server. In applications such as Dreamweaver you are able to check for broken links on any file.
If you design your web site by using the tips and suggestions from above, CODANK Charlotte Web Design guarantees that each one of your visitors will have a wonderful first impression of your web site.
About CODANK Charlotte Web Design
CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.
For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com
Subscribe to:
Posts (Atom)
