About pages are just supposed to be whatever information you can come up with about you or your business right? It seems pretty simple, just put the business’ history and some contact information and send it out. Well I’d like to point out that though it is a simple page, there are some important details that you do not want to miss.
Remember that if a visitor has ended up at your about page, they are interested, or at least intrigued by your business. For this reason, your about page needs to sell just like your home page does. Don’t just list all the facts out there and hope that they were really looking for a company that was started in 1995. You might try to differentiate your company from others on this page. List things that make your business unique and possibly more able to help the customer. Also, give several reasons why a visitor should use your company’s product or service.
Writing biographical information isn’t always boring. Just remember to keep it casual like a professional conversation with a customer because essentially, that is what is happening. Here’s a good order for your biographical information:
• Start with a few of your qualifications. Maybe you have landscaped in Charlotte, North Carolina for twenty years so this particular visitor should trust you with their lawn. Whatever the case may be, make sure they know that they can trust you with their money.
• List a few accomplishments. This doesn’t always apply to everyone but try to list a few large things that you or your business has done. You can mention other projects that your business is responsible for here as well.
• And the boring stuff. I only say boring stuff because most people don’t actually care about employees’ names or where exactly you are located but it is still pertinent information and does not seem out of place when placed properly.
A properly located and written about page A properly located and written about page is a valuable asset to your business’ website and ultimately your company. Remember that if someone has sought out your about page, you could be on the right track to making a sale or getting a new client. At CODANK, we not only develop the perfect website for you and your business, we can help you write it too. We can help you to make your about page count
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative.
We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few. All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today! For more information, visit us at http://www.codank.com
Showing posts with label CodankWeb Design. Show all posts
Showing posts with label CodankWeb Design. Show all posts
Thursday, May 7, 2009
Why you should Blog
So your small business’ website seems stale. Maybe you have done everything you can to optimize for search engines and it just doesn’t seem enough or maybe you just want to spice it up a little. Blogging is one of the most important tools in web design today. Writing articles or a consistent blog is definitely for you.
Writing a blog will draw new visitors to your website as well as keep previous visitors coming back. Your information and expertise are valuable to the people who are interested in your industry. Writing articles every now and then about your product or service will not only load the search engines with more content that people will be searching but it will establish the credibility of your company.
Putting out free information will help you gain the trust of your visitors. If the first impression someone has of your business is a helpful blog full of professional wisdom, just imagine the likelihood that they will return to your website the next time they need information. Also, as mentioned earlier, posting well-written, informational articles will help establish your company as a credible source of information and a good place to find what you need. Also, giving your visitors an opportunity to comment on your blogs can give you an insight into what the readers or potential customers are looking for.
So go out there and start blogging. It does not have to be a daily entry or an eloquent piece of literature. Just write what you know and know what you write. A few helpful tips for the blogger:
• Have a consistent tone – visitors are turned off by a seemingly amateur tone of voice. Keep it natural but still professional.
• Keep it updated – There is no rule of thumb but basically, the more you write, the more likely visitors are to reach your site.
• Stay up to the newest strategies – Search engines’ algorithms are always changing. Make sure you are taking advantage of every bit of their mystery.
CODANK has experience in getting blogs up and running. Let us write it for you or let us make it easy for you to get started yourself. Contact us for a free quote today!
Writing a blog will draw new visitors to your website as well as keep previous visitors coming back. Your information and expertise are valuable to the people who are interested in your industry. Writing articles every now and then about your product or service will not only load the search engines with more content that people will be searching but it will establish the credibility of your company.
Putting out free information will help you gain the trust of your visitors. If the first impression someone has of your business is a helpful blog full of professional wisdom, just imagine the likelihood that they will return to your website the next time they need information. Also, as mentioned earlier, posting well-written, informational articles will help establish your company as a credible source of information and a good place to find what you need. Also, giving your visitors an opportunity to comment on your blogs can give you an insight into what the readers or potential customers are looking for.
So go out there and start blogging. It does not have to be a daily entry or an eloquent piece of literature. Just write what you know and know what you write. A few helpful tips for the blogger:
• Have a consistent tone – visitors are turned off by a seemingly amateur tone of voice. Keep it natural but still professional.
• Keep it updated – There is no rule of thumb but basically, the more you write, the more likely visitors are to reach your site.
• Stay up to the newest strategies – Search engines’ algorithms are always changing. Make sure you are taking advantage of every bit of their mystery.
CODANK has experience in getting blogs up and running. Let us write it for you or let us make it easy for you to get started yourself. Contact us for a free quote today!
SEO Make or Break?
One of the most valuable tools a company can have for advertising is a good SEO, or search engine optimization. When someone seeking information enters a search engine term on his or her favorite search engine, being as close to the top as possible is extremely important. For this reason, SEO is a huge market today and should never be underestimated. Here are a few things to consider when it comes time to optimize your website for search engines.
1. Find which keywords you want to exploit. Use a good keyword tool such as the Google Adwords Keyword tool featured in a previous blog. Finding these keywords is absolutely essential. You’ll want to stick with two kinds of words, ones that highlight your niche, and ones that get searched most often. “Charlotte North Carolina Web Design” is an important search term for a company of the like but it does not highlight any niche. Including the keyword “Web Application Development” may provide a more detailed and specific target if that is your niche.
2. Use a good domain. As I’ve written in a previous blog, finding a good URL is essential to your business as it is what the potential customer first thinks about when they consider visiting your website. Having a URL that matches your product or service definitely improves your SEO.
3. Use links. Link to other related sites in your industry. This does not mean provide a way for viewers to skip over to the competition. For example, if you sell snowboards, link users to an informational site on how to choose the right snowboard or a social networking site designed for snowboards. Get creative!
4. Write Articles. Putting out free information is what the Internet is all about. If you have valuable skills or information, people from all over the globe are going to be flocking to your page. Since you will be writing the article about something very similar to your product or service, search engines will have more and more keywords to go by. This doesn’t necessarily mean people will immediately buy your product, but it is a very valuable way to get a network started and gets the search engines working for you.
In this fast-paced, web centered economy, search engines are one of the most important tools for advertising. It can be overwhelming but done properly, a good SEO will take your company places you never imagined. At CODANK, we’ve helped countless with SEO strategies and we can help you too. Give us a call to talk to one of our SEO specialists today.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative.
We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few. All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today! For more information, visit us at http://www.codank.com
1. Find which keywords you want to exploit. Use a good keyword tool such as the Google Adwords Keyword tool featured in a previous blog. Finding these keywords is absolutely essential. You’ll want to stick with two kinds of words, ones that highlight your niche, and ones that get searched most often. “Charlotte North Carolina Web Design” is an important search term for a company of the like but it does not highlight any niche. Including the keyword “Web Application Development” may provide a more detailed and specific target if that is your niche.
2. Use a good domain. As I’ve written in a previous blog, finding a good URL is essential to your business as it is what the potential customer first thinks about when they consider visiting your website. Having a URL that matches your product or service definitely improves your SEO.
3. Use links. Link to other related sites in your industry. This does not mean provide a way for viewers to skip over to the competition. For example, if you sell snowboards, link users to an informational site on how to choose the right snowboard or a social networking site designed for snowboards. Get creative!
4. Write Articles. Putting out free information is what the Internet is all about. If you have valuable skills or information, people from all over the globe are going to be flocking to your page. Since you will be writing the article about something very similar to your product or service, search engines will have more and more keywords to go by. This doesn’t necessarily mean people will immediately buy your product, but it is a very valuable way to get a network started and gets the search engines working for you.
In this fast-paced, web centered economy, search engines are one of the most important tools for advertising. It can be overwhelming but done properly, a good SEO will take your company places you never imagined. At CODANK, we’ve helped countless with SEO strategies and we can help you too. Give us a call to talk to one of our SEO specialists today.
About CODANK Web Design of Charlotte
CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. Here at CODANK, we understand that web design can present complex issues for our clients. That's why we work closely with you to develop a custom solution that will fit your every need. We take great pride in our ability to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives of the initiative.
We offer full application design and development services, world-class e-Commerce web development, and custom content management solutions to name a few. All of these products and services are backed by the most important asset CODANK has . . . employees. Each individual works diligently in an open teamwork atmosphere, to bring our clients superior products that deliver great results while providing friendly and responsive customer service. CODANK is your one-stop shop for a custom solution tailored to your specific issue.
Contact us for a free quote today! For more information, visit us at http://www.codank.com
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